Results 271 to 280 of about 2,017,766 (285)

The Mediating Role of Trust: Investigating the Relationships among Employer Brand Perception and Turnover Intentions

Global Business Review, 2016
Santosh Rangnekar
exaly  

Country of origin, brand image perception, and brand image structure

Asia Pacific Journal of Marketing and Logistics, 2008
Yamen KOUBAA
exaly  

One brand perception? Or many? The heterogeneity of intra‐brand knowledge

Journal of Product and Brand Management, 2009
Sylvia von Wallpach, Oliver Koll
exaly  

Brand Performance, Innovation, and Brand Awareness: Antecedents to Brand Perception and Brand Loyalty

Priyanka Singh, Manoj Kumar Mishra, Anthony Bagherian   +2 more
openaire   +1 more source

Shaping city brand strategies based on the tourists’ brand perception: report on Banja Luka main target groups

International Journal of Tourism Cities, 2019
Iva Slivar, Sanja Kovacic
exaly  

Community Members’ Perception of Brand Community Character: Construction and Validation of a New Scale

Journal of Interactive Marketing, 2016
Marius Johnen, Oliver Schnittka, Christian M. Ringle   +2 more
exaly  

Brand Image Perceptions in Co-Branding: An Exploratory Study

SSRN Electronic Journal, 2016
openaire   +1 more source

Measuring Brand Image Perceptions in Co-Branding

2017
Kottemann, Pascal, Decker, Reinhold, Hentschel, Dieter   +2 more
openaire   +1 more source

Factors influencing theme park visitor brand-switching behaviour as based on visitor perception

Current Issues in Tourism, 2016
exaly  

Tourist destination brand image development—an analysis based on stakeholders’ perception: A case study from Southland, New Zealand

Journal of Vacation Marketing, 2014
exaly