Results 61 to 70 of about 2,017,766 (285)

Factors Associated With the Rising Trend in Self‐Reported Cognitive Disability Among U.S. Adults Aged 18–39 From 2013–2024

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Building on our prior Behavioral Risk Factor Surveillance System analysis identifying adults aged 18–39 as the primary driver of the national increase in self‐reported cognitive disability, we examined factors associated with this rise using 2013–2024 U.S. BRFSS data. Methods We analyzed U.S.
Adam de Havenon   +9 more
wiley   +1 more source

The antecedents and consequences of brand commitment towards luxury brand buying behaviour: A study of mainland China [PDF]

open access: yes, 2014
Over the last 30 years, China has moved to establish itself as a global economic superpower. This has contributed to the Chinese luxury market becoming one of the largest emerging markets on the world stage in the last two decades. However, the market is
Li, Ning
core  

The Influence of Customer Perception, Brand Fit, and Brand Credibility on Brand Image: A Case Study of Naming Rights of BT Batik Trusmi

open access: yesMabsya
This study examines the influence of customer perception, brand fit, and brand credibility on BT Batik Trusmi's brand image in the case of the cancellation of the "BT Batik Trusmi Cirebon Station" naming rights program.
Jihan Rhaudhatul Jannah   +2 more
doaj   +1 more source

Cultural Perspectives on Advertising Perceptions and Brand Trustworthiness [PDF]

open access: yes, 2015
The creation of a trustworthy brand identity through advertising has received relatively little attention in European marketing research. Thus, in this chapter, we explore this relationship by undertaking focus group research in the UK and Italy to identify the characteristics of print advertisements perceived as portraying a trustworthy image.
Danbury, Annie   +3 more
openaire   +2 more sources

Baseline Neuroinflammation Stratifies TSPO‐PET Response to Disease‐Modifying Therapy in Multiple Sclerosis

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective To investigate which baseline clinical and imaging characteristics best predict TSPO‐PET‐measurable reduction in glial activation following treatment of multiple sclerosis (MS), to utilize this information for designing more efficient biomarker‐based clinical trials targeting glial activation.
Marlene T. Morch   +5 more
wiley   +1 more source

Measuring changes in preferences and perception due to the entry of a new brand with choice data [PDF]

open access: yes
Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived,
Lea Kalweit, Lutz Hildebrandt
core  

Impact of Brand Loyalty on Brand Extension [PDF]

open access: yes, 2012
The key objective of this study is to explore the effects of different dimensions of brand loyalty towards the original brand on the evaluation of brand extensions.
Ahmed Imran , Hunjra   +3 more
core   +1 more source

Educational branding in private Spanish universities: building brands that the public fall in love with

open access: yesJournal of Management and Business Education, 2020
This research was carried out to examine the role of university brand capital in Spanish private universities. To get the aim, an empirical study is carried out with a quantitative sample of 993 valid responses from different agents involved (343 ...
Javier Casanoves-Boix   +2 more
doaj   +1 more source

Brand Impact on the Perception of Colours and Archetypes

open access: yesVISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual
This study examines how colour, as a symbolic and emotional medium, aligns with brand archetypes and whether brand identities influence the relationship between archetypes and colour perception. Using Jungian archetype theory, colour psychology, and branding literature, the research investigates how consumers naturally associate colours with archetypes,
Alexandre Duarte   +2 more
openaire   +1 more source

Gravity‐Dependent Modulation of Downbeat Nystagmus: Insights From Velocity‐Storage Dysfunction

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Downbeat nystagmus varies with head position, a phenomenon termed gravity‐dependent modulation. We aimed to clarify its mechanism using a velocity‐storage model. Methods In 10 patients with downbeat nystagmus due to cerebellar disorders, we recorded eye movements at different pitch‐ and roll‐axis head positions.
Ji‐Hyung Park   +5 more
wiley   +1 more source

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