Results 81 to 90 of about 2,017,766 (285)

Authenticity in the face of skepticism: How sustainability branding shapes brand perception in Egypt? A moderated model of environmental awareness

Cogent Business & Management
This study examines how sustainability branding strategies influence four brand perception dimensions (brand image, trust, emotional attachment, and loyalty) among Egyptian consumers and tests whether consumer environmental awareness moderates these ...
Shereen Aly Hussien Aly Abdou
doaj   +1 more source

Brand Awareness and Retailer Perception of the Packaged Flour Brands

IOSR Journal of Business and Management, 2013
The packaged flour market is growing at about 40% per annum, according to the Ministry of Food Processing Industries. This paper studies the factors which lead to brand awareness, by a random sampling of 100 customers and 20 retailers. The paper analyses the brand awareness of a particular packaged atta brand – Elite atta, and also includes insights ...
openaire   +1 more source

Artificial Intelligence in Systemic Sclerosis: Clinical Applications, Challenges, and Future Directions

Arthritis Care &Research, EarlyView.
Systemic sclerosis (SSc) is a rare autoimmune disease defined by immune dysregulation, vasculopathy, and progressive fibrosis of the skin and internal organs. Despite advances in care, major complications such as interstitial lung disease (ILD) and myocardial involvement remain the leading causes of morbidity and mortality.
Cristiana Sieiro Santos, José Miguel Sequí‐Sabater, Diego Benavent   +2 more
wiley   +1 more source

Uniqueness Perception and Willingness to Buy Protected Geographical Origin Versus Doppelgänger Brands

Organizations and Markets in Emerging Economies, 2017
This study explores what drives consumers’ judgments and decisions – uniqueness perception of a foreign product with protected geographical origin cue or uniqueness perception of a domestic doppelgänger product.
Paulius Neciunskas, Laura Tomaševičiūtė, Dovilė Kazlauskė, Justina Gineikienė, Rūta Kazlauskaitė   +4 more
doaj   +1 more source

To Brand or not to Brand: The Perception of Brand Image in the Digital Games Industry

Acta Ludologica, 2020
The paper presents, discusses and analyses the role of building brand image in digital games. The purpose of this paper is to analyse and discuss in-game marketing in cultural sphere from aspect of brand image. The aim is to explore, identify and present the relationship between brand image, consumer self-image and digital games as a brand.
openaire   +1 more source

Discordance Between Patient and Physician Global Assessments in Early Systemic Sclerosis

Arthritis Care &Research, EarlyView.
Objective This study aims to identify factors associated with patient global assessment (PtGA) and physician global assessment (PhGA) and discordance between them in systemic sclerosis (SSc). Methods Data from adults with early SSc (<5 years) from the Collaborative National Quality and Efficacy Registry were included.
Ellen Romich, Alexis Ogdie, Alisa Stephens Shields, Peter A. Merkel, Shervin Assassi, Elana J. Bernstein, Andreea Bujor, Flavia V. Castelino, Lorinda Chung, Luke B. Evnin, Tracy M. Frech, Jessica K. Gordon, Melissa Griffith, Faye N. Hant, Monica L. Harding, Laura K. Hummers, Dinesh Khanna, Kimberly S. Lakin, Dorota J. Lebiedz‐Odrobina, Yiming Luo, Ashima Makol, Maureen D. Mayes, Zsuzsanna H. McMahan, Jerry Molitor, Duncan F. Moore, Julie Paik, Carrie Richardson, Brian Skaug, Ami A. Shah, Ankoor Shah, Virginia Steen, John M. VanBuren, Elizabeth R. Volkmann, Carleigh Zahn, Nora Sandorfi, for the CONQUER Investigators   +35 more
wiley   +1 more source

Consequences of perceived brand globalness and localness on brand consistency and clarity [PDF]

Spanish Journal of Marketing-ESIC
PurposeThis study aims to investigate whether perceived brand globalness (PBG) and perceived brand localness (PBL) can favor brand consistency, brand clarity and perceived quality to finally influence consumer purchase intention.Design/methodology ...
Maryam Vaziri, Joan Llonch-Andreu, María Pilar López Belbeze   +2 more
doaj   +1 more source

Scholarship Policies of International Students in Chinese Universities: A Brand Perception Perspective. [PDF]

Front Psychol, 2022
Wang N.
europepmc   +1 more source

Perceived Impacts and Predictors of Cannabis Products Used by Patients with Rheumatologic Conditions in Alberta, Canada: A Multivariable Analysis of Cross‐Sectional Survey Data

Arthritis Care &Research, EarlyView.
Objective This study aimed to characterize cannabis product choices (cannabinoid content and formulation) among patients with rheumatologic conditions and their associations with patient factors, patient‐reported perceived side effects, and positive impacts.
Susan Zhang, Samuel A.J. Lowe, Frank Sun, Allyson Jones, Tarek Turk, Joanne Olson, Pauline Paul, Shelby Yamamoto, Linda Kolewaski, Elaine Yacyshyn, Cheryl A. Sadowski   +10 more
wiley   +1 more source

I caratteri etici dei brand storici

, 2009
Discussione con Mirko Nesurini sul libro "Re-Brand" Hoepli, Milano ...
MERCURIO, RICCARDO
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