Results 121 to 130 of about 414,782 (304)
EVALUATING ENTERPRISE AGILITY – AN EXPLORATORY RESEARCH ON CONSUMER BEHAVIOR INDICATORS [PDF]
Starting from a model of the factors which are directly involved in the consumer’s buying behavior – brand image, the perception of purchase risk, the attitude towards the product category and, in this context, the attitude towards the brand, the buying ...
BOIER Rodica
core
The impact of social identity of brand on brand loyalty development [PDF]
, 2012 During the past few years, there have been increasing discussions on the impact of brand in business units. Many researchers have concluded that the best way to increase sales is to introduce the brand in society. In this study, we consider the impact of
Alireza Bakhshizadeh +2 more
core
Advanced Engineering Materials, EarlyView.Nickel‐based alloys are widely used in high‐temperature applications due to their excellent mechanical strength and oxidation resistance. However, properties such as high‐temperature strength and pronounced work‐hardening make them difficult to machine.
Soheil Rooein +2 more
wiley +1 more source
Pengaruh Citra Merek Terhadap Kepuasan Pelanggan Dan Loyalitas Pelanggan (Survei Pada Konsumen Produk Busana Muslim Dian Pelangi Di Malaysia) [PDF]
, 2015 This study aims to determine the effect of Brand Image on Customer Satisfaction and Customer Loyalty. The independent variable in this study is brand image, the dependent variables are Customer Satisfaction and Customer Loyalty the type at this. Research
Yana, R. D. (Ravita)
core
Customer repurchase intention: a general structural equation model
, 2003 This paper develops a general service sector model of repurchase intention from the consumer theory literature. A key contribution of the structural equation model is the incorporation of customer perceptions of equity and value and customer brand ...
Carr, Rodney A. +3 more
core +1 more source
Brand Equity, Customer Satisfaction and Brand Loyalty
, 2011 This study aims to investigate the mediating effects of consumer satisfaction on the relationship between consumer-based brand equity and brand loyalty in the hotel and restaurant industry. Based on a sample of 378 customers and using structural equation modelling approach, the five dimensions of brand equity—physical quality, staff behaviour, ideal ...
Jangyoung, N, Ekinci, Y, Whyatt, G
openaire +1 more source
Jurnal Samudra Ekonomi dan BisnisThe development and competition of culinary businesses in Indonesia are increasingly competitive. This study was conducted to analyze the influence of brand reputation, brand equity, and brand satisfaction on brand loyalty of Mie Gacoan. This quantitative research method collected data by distributing questionnaires to a sample of 180 respondents who ...
Saputra, Aldo Hernanda +2 more
openaire +2 more sources
Setup‐Optimized Sequencing in Job Shops: Modeling Workstation Productivity and Lateness Behavior
Advanced Engineering Materials, EarlyView.Setup‐optimized sequencing in job‐shop production creates a trade‐off between productivity improvement and schedule reliability. A WIP‐explicit modeling framework links sequencing‐induced productivity gains and lateness dispersion through the production operating curve.
Friederike Stefanowski +2 more
wiley +1 more source
International Journal of Management, Finance and AccountingIn recent years, consumers have widely utilised social media to be particularly involved with interested brands via online platforms, share their opinions, and easily explore brand-related information.
Yu Qing Soong +3 more
doaj +1 more source
Pengaruh Emotional Branding Dan Experiential Marketing Terhadap Loyalitas Merek Eiger Adventure Melalui Brand Trust Dan Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Kasus Pada Eiger Adventure Store Semarang) [PDF]
, 2015 The purpose of this study was to determine the influence of emotional branding, experiential marketing, brand trust and customer satisfaction on brand loyalty of Eiger Adventure. This study uses explanatory research.
Suryoko, S. (Sri) +2 more
core