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What drives repurchase retention in music training institutions? examining the roles of customer satisfaction, perceived value, and service quality. [PDF]
Long L, Lijia L.
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Exploring drivers of modern Hanfu purchase in digital commerce: A mixed-methods perspective. [PDF]
Li H, Ding Y, Wu Y, Ye J.
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Beyond borders: The transcendent effect of Korean celebrity credibility on brand perceptions among Malaysian youth - A necessary condition analysis. [PDF]
Rosli N +4 more
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The Role of Artificial Intelligence in Personalizing Social Media Marketing Strategies for Enhanced Customer Experience. [PDF]
Beyari H, Hashem T.
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Analysing celebrity and influencer marketing of food and beverages to adolescents on Instagram. [PDF]
Khan R, Tanweer A, Suggs LS.
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International Journal of Contemporary Hospitality Management, 2018
Purpose This paper aims to examine the influence of a brand’s innovativeness and green image on customers’ sensory, affective, cognitive, relational and behavioral brand experience and, through that, on brand satisfaction.
Herbjørn Nysveen +2 more
semanticscholar +2 more sources
Purpose This paper aims to examine the influence of a brand’s innovativeness and green image on customers’ sensory, affective, cognitive, relational and behavioral brand experience and, through that, on brand satisfaction.
Herbjørn Nysveen +2 more
semanticscholar +2 more sources

