Results 341 to 350 of about 1,842,316 (366)

Effects of Perceived Value and Customer Service on Brand Satisfaction

Journal of Promotion Management, 2023
In the current environment, consumers increasingly make demands of brands, forcing them to adapt to consumers’ needs. As a consequence, it is important to study the variables that influence customer satisfaction when buying their favorite brands.
Ana Sebastián-Morillas, Abel Monfort, Belén López-Vázquez   +2 more
semanticscholar   +1 more source

Deriving value from branded mobile apps: Exploring the role of brand satisfaction, age, and value‐in‐use subdimensions

Psychology & Marketing, 2023
The study investigates how value‐in‐use generated on branded mobile apps from supermarkets affects brand satisfaction and loyalty through two models.
Susana Santos, Helena Martins Gonçalves, Rita Mendes, Vítor Gonçalves   +3 more
semanticscholar   +1 more source

Brand Commitment Role in the Relationship between Brand Loyalty and Brand Satisfaction: Phone Industry in Malaysia

, 2021
To maintain a competitive advantage, the strategy of the creation and maintenance of brand loyalty plays a vital role. The main aim of this study is to examine the theoretical and empirical evidence on the causal relationships among different factors i.e.
D. Jamshidi, Alireza Rousta
semanticscholar   +1 more source

Brand Equity, Brand Satisfaction, and Brand Loyalty

International Journal of Online Marketing, 2021
Brand equity is a rapidly growing field of research. Companies rely primarily on new and creative ways of improving high brand value. The main aim of this research was to examine the impact of brand equity and brand satisfaction on brand loyalty, particularly online shopping, in the context of e-commerce industry by considering brand satisfaction as a ...
openaire   +1 more source

Brand equity, brand loyalty and consumer satisfaction

Annals of Tourism Research, 2011
This study aims to investigate the mediating effects of consumer satisfaction on the relationship between consumer-based brand equity and brand loyalty in the hotel and restau- rant industry. Based on a sample of 378 customers and using structural equation modelling approach, the five dimensions of brand equity—physical quality, staff behaviour, ideal ...
Janghyeon Nam, Yuksel Ekinci, Georgina Whyatt   +2 more
openaire   +1 more source

Determinants of the Malaysian Cars Brand Loyalty: Mediating Effect of Brand Satisfaction

, 2021
The objective of this study is to investigate the associations among brand price, brand advertisement, brand image, brand trust and brand loyalty of the Malaysian car. In addition, the objective of this study is to determine the mediating effect of brand
K. Alfakih, U. Saraih, S. A. Al-Shammari, M. Abdulrab, A. Rehman, Yaser Hasan Salem Al-Mamary د. ياسر حسن المعمري   +5 more
semanticscholar   +1 more source

Impact of Brand Experience and Continuous Brand Satisfaction on Brand Love

2023
Abstract: Brand love has been influenced by various important marketing variables. Long-standing difficulties with considerable literature coverage include consumers creating emotional bonds with brands and the bond attaching oneself to a product-brand. This relationship's primary input is brand experience, and its primary output is brand love.
Ajitha Savarimuthu, Saji George, Dileep Kumar Mohanchandran   +2 more
openaire   +1 more source

Effect of value co-creation on customer satisfaction: the mediating role of brand equity

Journal of Hospitality Marketing & Management, 2023
Value co-creation (VCC) appears as one of the key trends in marketing and management to reactivate the connection with customers. The main objective of this study is to analyze the chain of direct effects: VCC -> Brand Equity (BE) -> Customer ...
O. González-Mansilla, Antoni Serra-Cantallops, Gloria Berenguer-Contrí   +2 more
semanticscholar   +1 more source

Empirical nexus of hospital brand gestalt, patient satisfaction and revisit intention

International Journal of Pharmaceutical and Healthcare Marketing, 2023
Purpose The purpose of this investigation is to scrutinize the unexplored realm concerning the interplay of hospital brand gestalt on patient satisfaction and revisit intentions.
D. Mandagi, Derby Chriestofle Rampen, T. Soewignyo, R. H. Walean   +3 more
semanticscholar   +1 more source

The relationships among social media communication, brand equity and satisfaction in a tourism destination: the case of Danang city, Vietnam

Journal of Hospitality and Tourism Insights, 2023
PurposeThis paper aims to examine the role of social media communication, tourist satisfaction and destination brand equity components in enhancing destination brand equity based on the Stimulus – Organism – Response (S-O-R) theory.Design/methodology ...
H. Nguyen, P. T. Tran, Vinh Trung Tran
semanticscholar   +1 more source