Results 351 to 360 of about 1,842,316 (366)
Some of the next articles are maybe not open access.
Innovative brand experience's influence on brand equity and brand satisfaction
Journal of Business Research, 2015Abstract Many studies examine the role of innovation as a source of competitive advantage in the airline industry. Innovative brand experience is a particularly hot issue as it can deliver unique functional and emotional elements to build a strong relationship between the brand and its customers.
openaire +1 more source
International Journal of Tourism Cities
Purpose Brand gestalt has emerged as a crucial concept in marketing and branding, denoting the holistic perception and overall impression that consumers develop about a brand.
D. Mandagi +3 more
semanticscholar +1 more source
Purpose Brand gestalt has emerged as a crucial concept in marketing and branding, denoting the holistic perception and overall impression that consumers develop about a brand.
D. Mandagi +3 more
semanticscholar +1 more source
Effects of Halal social media and customer engagement on brand satisfaction of Muslim customer
, 2019Purpose The purpose of this research is to examine the factors that affect brand satisfaction of a Muslim customer who is making purchases from selling outlets on social media. Design/methodology/approach The study used a new mechanism of sampling for
Syed Alamdar Ali Shah +5 more
semanticscholar +1 more source
Customer satisfaction e brand competition
Sinergie Italian Journal of Management, 2018Obiettivo del paper : il lavoro propone un modello di valutazione della customer satisfaction che consenta di: a) disporre di indicatori di sintesi della soddisfazione del consumatore; b) acquisire informazioni analitiche ed esaustive dello stesso costrutto, utili per la definizione delle strategie di marketing c) verificare l’esistenza di legami tra
openaire +3 more sources
Pengaruh Brand Experience, Brand Trust, Dan Brand Satisfaction Terhadap Brand Loyalty Aqua
2021Penelitian ini terfokus pada gaya kepemimpinan demokratis, sebab BKM Ki Penjawi dibentuk dengan dasar solidaritas, kesatuan, dan gotong royong. Tujuan dari penelitian ini adalah untuk mengetahui gaya kepemimpinan demokratis, kinerja karyawan, serta keterkaitan antara gaya kepemimpinan demokratis dan kinerja karyawan BKM Ki Penjawi Salatiga melalui ...
openaire +1 more source
Digital Marketing and Brands' Customer Satisfaction of Brands
2021Teknolojinin ilerlemesi ile beraber dijitalleşen hayat, tüketicilerin internet ortamında daha fazla vakit geçirmesine neden olmuştur. Bu durum, işletmelerin de dijital evrende yer almasını zorunlu kılmış; markalar, web siteleri, sosyal medya hesapları, elektronik pazaryerleri vb. ortamlarda varlık göstermeye başlamışlardır.
ÖZKAYNAR, Kürşad, YOLCU, Tarık
openaire +1 more source
Leveraging Brand Loyalty in Service Branding: The Role of Satisfaction
JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING, 2015The paper is aimed to explore the impact of perceived quality, customer-brand relationship and derived-positive experience on brand loyalty from consumer banking perspectives. It extends to investigate the mediating effect of customer satisfaction on brand loyalty in service branding.
Heang Sotheara, Dr. Zhang Jing, Yen Yat
openaire +1 more source
Jurnal Nusa Manajemen
Rapid technological developments have changed the landscape of the electronics and information technology industries, creating increasingly fierce competition between manufacturers. Apple as one of the leading technology companies continues to innovate in delivering high-quality products with a unique user experience.
null Henry, William Widjaja
openaire +1 more source
Rapid technological developments have changed the landscape of the electronics and information technology industries, creating increasingly fierce competition between manufacturers. Apple as one of the leading technology companies continues to innovate in delivering high-quality products with a unique user experience.
null Henry, William Widjaja
openaire +1 more source