Results 91 to 100 of about 699,305 (306)
Visual Attention During Brand Choice: The Impact of Time Pressure and Task Motivation [PDF]
Measures derived from eye-movement data reveal that during brand choice consumers adapt to time pressure by accelerating the visual scanning sequence, by filtering information and by changing their scanning strategy. In addition, consumers with high task
Pieters, R., Warlop, L.
core +1 more source
The impact of naturalness on affective response to logo design: A cross-national study [PDF]
, 2018 Literature concerned with logo strategy suggests that the aesthetic appeal of brand logos significantly influences consumer responses. Yet, despite the fact that companies invest significant amounts of time and money promoting, updating and changing ...
Costa, Patrício +3 more
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Molecular Oncology, EarlyView.Genetic testing in epithelial ovarian cancer includes both germline and tumor‐testing. This approach often duplicates resources. The current prospective study assessed the feasibility of tumor‐first multigene testing by comparing tumor tissue with germline testing of peripheral blood using an 18‐gene NGS panel in 106 patients.
Elisabeth Spenard +12 more
wiley +1 more source
MIX: Jurnal Ilmiah Manajemen, 2017 . Based on the theory of brand relationship quality and relationship marketing (RM), the aim of this research is to explore the relationship between strategy of brand relationship quality, brand commitment, and brand love in achieving brand loyalty for ...
Sahnaz Ubud, Suzan Ubud
doaj
BRAND EXTENSIONS IN CONFECTIONARY; THE MARS DELIGHT [PDF]
, 2005 The concept of brand extension has been considered for several decades, drawing of work by Tauber (1981). Effective branding requires an understanding of areas such as segmentation, targeting and positioning which are critical in developing a successful ...
Lane, D, sutcliffe, A
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Screening for lung cancer: A systematic review of overdiagnosis and its implications
Molecular Oncology, EarlyView.Low‐dose computed tomography (CT) screening for lung cancer may increase overdiagnosis compared to no screening, though the risk is likely low versus chest X‐ray. Our review of 8 trials (84 660 participants) shows added costs. Further research with strict adherence to modern nodule management strategies may help determine the extent to which ...
Fiorella Karina Fernández‐Sáenz +12 more
wiley +1 more source
Brand portfolio strategy and brand architecture: A comparative study
Cogent Business & Management, 2018 Marketing literature offers various definitions about what brand portfolio is. In this paper, brand portfolio strategy can be understood as how firms manage their brands and sub-brands within a targeted market, considering the consumer’s price and ...
Elisio Carolino Sousa Santos Junior
doaj +1 more source
ROMANCING WITH A BRAND: A CONCEPTUAL ANALYSIS OF ROMANTIC CONSUMER-BRAND RELATIONSHIP [PDF]
The objective of the article is to investigate the structure of individual’s emotional relationship with any brand, associated antecedents and consequences based on prior literature review.
Abhigyan SARKAR
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Molecular Oncology, EarlyView.Urinary LGALS3BP is elevated in bladder cancer patients compared to healthy controls as detected by the 1959 antibody–based ELISA. The antibody shows enhanced reactivity to the high‐mannose glycosylated variant secreted by cancer cells treated with kifunensine (KIF).
Asia Pece +18 more
wiley +1 more source
Branding Romania: A PESTEL framework based on a comparative analysis of two country brand indexes [PDF]
Branding Romania is an oft-told story within national public debates. During the past years, the urgency of promoting a coherent Romanian brand to international audiences has been spurred by various factors.
Eliza Bivolaru +2 more
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