Results 21 to 30 of about 699,305 (306)

Investigating Effective Factors of Branding Strategies in E-Learning based Universities [PDF]

Fanāvarī-i āmūzish, 2017
This study examines the factors contributing to the development of branding strategies in e-learning based universities. The purpose of this paper is to identify factors contributing to the development of branding strategies in a virtual university in ...
A. Monavvarian, J. Safavieh, N. Aghakhni, J. Rezaee Nour   +3 more
doaj   +1 more source

Rethinking Luxury for Segmentation and Brand Strategy: The Semiotic Square and Identity Prism Model for Fine Wines

Beverages, 2019
Positioning a fine wine is a complex marketing operation which tends to focus on product characteristics and tends to ignore the consumer–brand relationship.
Federica Galli, Carl A. Boger, D. Christopher Taylor   +2 more
doaj   +1 more source

Building brands through experiential events: when entertainment meets education [PDF]

, 2018
Experiential marketing is increasingly getting companies’ attention as a strategy to interact with consumers and engage them to better convey their brand image and positioning.
Addis, Michela, Miniero, Giulia, Ricotta, F.   +2 more
core   +1 more source

Public recognition of traditional vegetables at the municipal level: Implications for transgenerational knowledge transmission

Journal of Ethnic Foods, 2017
Background: In this paper, recognition of traditional agricultural products by the general public is presented and analyzed to explore the transgenerational aspects of traditional vegetables and their knowledge transfer. It is necessary to understand how
Yuta Uchiyama, Hikaru Matsuoka, Ryo Kohsaka   +2 more
doaj   +1 more source

A Sectorial Validation and Application of a Conceptual Framework for Creating a Brand Management Strategy

Businesses, 2023
Brands can be one of a company’s most valuable intangible assets and a lever to generate value. As a source of added value, a brand should be strategically built and managed.
Allan Cid, Pierre Blanchet, François Robichaud, Nsimba Kinuani   +3 more
doaj   +1 more source

Political brand identity: an examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign [PDF]

, 2014
This paper seeks to build an understanding of the importance of internal communications when building a strong political brand. Using Kapferer’s brand prism as a conceptual framework, the paper explores UK Conservative Party members’ attitudes towards ...
Adams S., Bily W., Christopher Pich, Dianne Dean, Hallam R., Harrop M., Joachimsthaler E., Khanyapuss Punjaisri, Mitchell C., Nadeem M. M., Neff J., Robinson J., Schneider G., Terry N., Whiteley P. F., Zucker R.   +15 more
core   +1 more source

Revealing the structure of land plant photosystem II: the journey from negative‐stain EM to cryo‐EM

FEBS Letters, EarlyView.
Advances in cryo‐EM have revealed the detailed structure of Photosystem II, a key protein complex driving photosynthesis. This review traces the journey from early low‐resolution images to high‐resolution models, highlighting how these discoveries deepen our understanding of light harvesting and energy conversion in plants.
Roman Kouřil
wiley   +1 more source

Customer relationship management for brand commitment and brand loyalty [PDF]

, 2015
This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Uduma, Idika Awa, Wali, Andy Fred, Wright, Len Tiu   +2 more
core  

Mapping the evolution of mitochondrial complex I through structural variation

FEBS Letters, EarlyView.
Respiratory complex I (CI) is crucial for bioenergetic metabolism in many prokaryotes and eukaryotes. It is composed of a conserved set of core subunits and additional accessory subunits that vary depending on the organism. Here, we categorize CI subunits from available structures to map the evolution of CI across eukaryotes. Respiratory complex I (CI)
Dong‐Woo Shin, Tingting Chen, James A. Letts   +2 more
wiley   +1 more source

How Muslim Youth Community Brand Sells Merchandise Case: Shift Youth Movement

Asian Journal of Technology Management, 2021
Shift is a Muslim youth movement community in Indonesia. As one of the Islamic Brand in Indonesia, Shift starts selling the merchandise to broaden the brand. However, selling the brand's merchandise is not easy work to do.
Nurrani Kusumawati, Dzikry Arrahim
doaj   +1 more source