Results 21 to 30 of about 3,649,529 (235)

Marketing Strategies for Responsible Tourism: Challenges and Opportunities [PDF]

Journal of Emerging Trends in Marketing and Management, 2017
On a global scene, concerns about global warming, destruction of the environment, erosion of cultures and lifestyles, and millions of people still living in poverty, are increasing (International Centre for Responsible Tourism, 2012).
Vassileva, Bistra
doaj  

Linear Model for Brand Portfolio Optimization

Economics and Culture, 2019
Research purpose. The aim of the paper is to create a model that allows building an optimal brand portfolio, allowing an organisation to achieve its goals. The created model is based on the bivalent programming theory.
Kral Pavol, Janoskova Katarina, Durana Pavol   +2 more
doaj   +1 more source

Design management methods in private label brand development: case Stockmann, Cristelle & Co [PDF]

, 2013
In this thesis I conduct a brand research on Stockmann private label Cristelle & Co through consumer involvement. The theory behind this is design thinking where consumers are integrated into the design process. The aim of this thesis was to find out how
Suhonen, Marianna
core   +2 more sources

Ethical practices of controversial marketing strategy, Brand reputation, and Brand personality: a moderated mediation analysis [PDF]

المجلة العلمية للدراسات والبحوث المالية والتجارية
Purpose – The main purpose of the article is to use controversial marketing strategy to build the brand personality through the mediation effect of brand reputation taking into consideration that the ethical practices is a must in the Egyptian market ...
Sherif Taher Mohammed Farid, Sara Abd-El Fatah Hammad   +1 more
doaj   +1 more source

Oriental Brewery, Co. Ltd. Vitalizing Cass Brand through Brand Portfolio Strategy

Asia Marketing Journal, 2014
The case study of OB shows dramatic market dynamics between leader brand vs. follower brand similar to Kirin vs. Asahi in Japan for two decades. Almost 20yrs ago, the brand status of OB was dramatically fallen because of the environmental pollution of ...
Sung Tai Hong, Young Seok Son, Woon Bong Na   +2 more
doaj   +1 more source

European Standard Clinical Practice Guideline and EXPeRT Recommendations for the Diagnosis and Management of Gastroenteropancreatic Neuroendocrine Neoplasms in Children and Adolescents

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Pediatric gastroenteropancreatic neuroendocrine neoplasms (GEP‐NENs) are extremely rare and clinically heterogeneous. Management has largely been extrapolated from adult practice. This European Standard Clinical Practice Guideline (ESCP), developed by the EXPeRT network in collaboration with adult NEN experts, provides (adult) evidence ...
Michaela Kuhlen, Calogero Virgone, Antje Redlich, Michael Abele, Ricardo Lopez‐Almaraz, Tal Ben‐Ami, Ewa Bien, Gianni Bisogno, Maja Mazic Cesen, Andrea Ferrari, Malgorzata A. Krawczyk, Yves Reguerre, Dominik T. Schneider, Ines B. Brecht, Charlotte Rigaud, Bilgehan Yalcin, Rainer Claus, Christian Vokuhl, Constantin Lapa, Jörg Fuchs, Segolene Hescot, Thomas Walter, Julien Hadoux, Daniel Orbach   +23 more
wiley   +1 more source

The Brand Effect - Living the Brand in Negotiations [PDF]

Journal of Emerging Trends in Marketing and Management, 2017
Prior studies in marketing could confirm that the humanization of the brand through the sales person is beneficial for the brand perception by the customer during the selling process.
Stefani, Anne Maria
doaj  

Ovarian Sex Cord Stromal Tumors in Children and Adolescents—The European Standard Clinical Practice Recommendations

Pediatric Blood &Cancer, EarlyView.
ABSTRACT As part of the European Cooperative Study Group for Paediatric Rare Tumours initiative, we developed standard clinical practice guidelines for ovarian sex cord stromal tumors, based on comprehensive national and international cohort analyses, literature review, and a final expert consensus conference.
Dominik T. Schneider, Kris‐Ann Schultz, Nora Schnitzler, Michael Abele, Tal Ben‐Ami, Ewa Bien, Gianni Bisogno, Ines B. Brecht, Maja Cesen, Andrea Ferrari, Michaela Kuhlen, Malgorzata A. Krawczyk, Ricardo Lopez‐Almaraz, Yves Reguerre, Calogero Virgone, Daniel Orbach   +15 more
wiley   +1 more source

Justice denied: reproductive injustices facing Black Queer birthing people in the U.S. healthcare system

Reproductive Health
Background This paper offers a critical review of reproductive injustices informed by secondary analysis of Black Queer birthing individuals’ narratives in the United States, focusing on how intersecting systems of oppression, particularly anti-Black ...
Robyn B. Adams, Morgan E. Ellithorpe
doaj   +1 more source

Brand Concept Elaboration Strategy for an Extended Brand

Asia Marketing Journal, 2012
KB Kookmin Card has separated as an independent corporation from KB Kookmin Bank Credit Card Business Group on March, 2011. Ever since, KB Kookmin Card worked to build its own brand identity.
Seung Woo Chun, Chang Jo Yoo, Sukek Yu Lee, null Lee   +3 more
doaj   +1 more source