Results 71 to 80 of about 699,305 (306)
FEBS Letters, EarlyView.We identified a systemic, progressive loss of protein S‐glutathionylation—detected by nonreducing western blotting—alongside dysregulation of glutathione‐cycle enzymes in both neuronal and peripheral tissues of Taiwanese SMA mice. These alterations were partially rescued by SMN antisense oligonucleotide therapy, revealing persistent redox imbalance as ...
Sofia Vrettou, Brunhilde Wirth
wiley +1 more source
Creating a new brand name: a research with the case study method
Creativity StudiesWith the rapid growth of the fast-food restaurant sector in Azerbaijan, the number of domestic and international enterprises is increasing. With this, the brand name becomes very important.
Bahman Huseynli
doaj +1 more source
Determination of appropriate brand strategy under its price category [PDF]
Marketing i Menedžment Innovacij, 2011 This article analyzes the components of the concept of brand, focused on the study of price orientation Ukrainian brands, suggested strategies for companies with different market shares according to their price positioning.
N.E. Kosolap, T.О. Bashuk
doaj
An Analysis Regarding Descriptive Dimensions of Brand Equity [PDF]
The competitive potential of any company is significantly influenced by the brands held in the company’s portfolio. Brands are definitely valuable marketing assets.
Oana Adriana GICA, Ovidiu Ioan MOISESCU
core
The effect of collective brand on advertising productivity [PDF]
, 2016 Purpose – The purpose of this paper is to analyse the advertising productivity of a collective brand strategy vs a non-collective brand strategy, as well as the moderating role of company characteristics (age of the company, individual brand reputation ...
Mas-Ruiz, Francisco +2 more
core +2 more sources
Mechanisms of IgE‐mediated food allergy and the role of allergen‐specific B cells
FEBS Letters, EarlyView.Food allergy arises when allergen‐specific B cells preferentially produce immunoglobulin E (IgE) antibodies against harmless foods. This article explains the mechanisms driving IgE‐mediated reactions, highlights the central role of these B cells, and discusses how natural tolerance (NT) and oral immunotherapy (OIT) can reshape allergic immune responses.
Juan‐Felipe López +2 more
wiley +1 more source
Succes on the International Market Depends on Brand Strategy [PDF]
Theoretical and Applied Economics, 2006 Brand strategy is vital for the succes of the company on the international market. Identity and positionning are critical in order to develop a succesufull brand strategy.
Victor Danciu
doaj +1 more source
Export of miRNAs from activated macrophages is cooperative and HuR‐dependent
FEBS Letters, EarlyView.This study uncovers a new mechanism for miRNA export regulation in mammalian cells, driven by the RNA‐binding protein HuR. In macrophages, HuR cooperatively binds with miRNAs to export both low‐ and high‐affinity substrates, thereby influencing macrophage activation.
Syamantak Ghosh +2 more
wiley +1 more source
Nonprofit brand strength’s moderational role
Ekonomski Vjesnik, 2015 The nature and characteristics of the nonprofit brand strength construct are conceptualized. Brand strength is defined as a multidimensional construct, composed by brand familiarity, brand remarkability, and brand attitude.
Walter Wymer
doaj
Application of Emotional Branding Strategy in the Model Development of Sports Brand of The Bottled Water Market [PDF]
Sport Mont, 2017 The new economy has brought new meaning to the brand, which is characterized by a brand, but also has a human touch, turning into an emotional brand. Alternative branding strategies put emphasis on brand experience in terms of emotional, holistic and ...
Marija Jankovic
doaj