Results 81 to 90 of about 699,305 (306)

Enterprise branding strategies [PDF]

Annals of Marketing Management & Economics, 2017
Preparation for marketing and implementation of exchange goods and services require branding strategies to be built. Effective branding can lend a major edge in increasingly competitive markets. An enterprise needs to determine how to conceive of brand strategy, set up brand extensions and determine the dimensions of brand equity.
openaire   +1 more source

VIENNA`S BRANDING STATEGY. GOOD PRACTICES FOR BUCHAREST`S STRATEGIC DEVELOPMENT [PDF]

The study presents the key elements of the branding strategy applied by Vienna and the main target markets and the quantitative and qualitative effects, with an emphasis on the target group consisting of Romanian tourists, which is a priority market for ...
Ruxandra Irina POPESCU
core  

Integrated genomic and proteomic profiling reveals insights into chemoradiation resistance in cervical cancer

Molecular Oncology, EarlyView.
A comprehensive genomic and proteomic analysis of cervical cancer revealed STK11 and STX3 as a potential biomarkers of chemoradiation resistance. Our study demonstrated EGFR as a therapeutic target, paving the way for precision strategies to overcome treatment failure and the DNA repair pathway as a critical mechanism of resistance.
Janani Sambath, Irene A. George, Srikanth S. Manda, Prasanth Ariyannur, Ekta R. Dhawale, Raja Sekhar Kommu, Rajan Datar, Darshana Patil, Vinita Trivedi, Manisha Singh, Kumar Prabhash, Sewanti Limaye, Richa Chauhan, Prashant Kumar   +13 more
wiley   +1 more source

The Impact of Brand-Oriented Strategy on Brand Performance with Emphasis on Brand Identity Intervention [PDF]

مطالعات مدیریت راهبردی, 2019
Identification of effective factors on brand performance is considered as an important issue in strategic marketing decisions. According to the findings, brand motivates brand identity development. Brand identity plays an important role in implementing a
Shima Mashhadi Ramazan, Naser yazdani
doaj  

Pengaruh Ekuitas Merek Terhadap Loyalitas Pelanggan (Survei Pada Pemilik Sepeda Motor Merek Honda Yang Memiliki Lebih Dari Satu Unit Yang Melakukan Service Di Dealer Mpm Motor Malang) [PDF]

, 2013
Brand equity strategy is a strategy that can be used by companies to gain customer loyalty. This study aimed to determine the effect of brand equity consists of brand awareness, brand loyalty, perceived quality, brand associations and brand assets to ...
Maulidiah, F. (Fariza)
core  

Modeling hepatic fibrosis in TP53 knockout iPSC‐derived human liver organoids

Molecular Oncology, EarlyView.
This study developed iPSC‐derived human liver organoids with TP53 gene knockout to model human liver fibrosis. These organoids showed elevated myofibroblast activation, early disease markers, and advanced fibrotic hallmarks. The use of profibrotic differentiation medium further amplified the fibrotic signature seen in the organoids.
Mustafa Karabicici, Soheil Akbari, Ceyda Caliskan, Canan Celiker, Ozden Oz, Leman Binokay, Gökhan Karakulah, Serif Senturk, Esra Erdal   +8 more
wiley   +1 more source

Real-Time Branding and Social Media: a New Model Based on Thematic Analysis

Галактика медиа: журнал медиа исследований
Branding stands as a major component of any business, regardless of its size or commercial drive. It encompasses all efforts leading to the perception of a product, service, or organization in the minds and eyes of the audience or customers. Essentially,
Ghasem Zarei, Mohammad Bahadorinezhad
doaj   +1 more source

Visual attention during brand choice: an eye-fixation analysis. [PDF]

Measures derived from eye-movement data reveal that during brand choice consumers adapt to time pressure by accelerating information, by filtering information and by changing their information acquisation strategy.
Pieters, R, Warlop, Luk
core  

A synthetic benzoxazine dimer derivative targets c‐Myc to inhibit colorectal cancer progression

Molecular Oncology, EarlyView.
Benzoxazine dimer derivatives bind to the bHLH‐LZ region of c‐Myc, disrupting c‐Myc/MAX complexes, which are evaluated from SAR analysis. This increases ubiquitination and reduces cellular c‐Myc. Impairing DNA repair mechanisms is shown through proteomic analysis.
Nicharat Sriratanasak, Bodee Nutho, Worawat Wattanathana, Narumon Phaonakrop, Bunnatut Panasawatwong, Katharina Erlenbach‐Wuensch, Sittiruk Roytrakul, Regine Schneider‐Stock, Pithi Chanvorachote   +8 more
wiley   +1 more source

Competitive differentiation through brand extensions in the era of hyper competition

Romanian Economic Journal, 2015
In the era of hyper competition, competitive differentiation has become increasingly important. Brand extensions are used by companies across various industries for competitive differentiation.
Claudiu-Catalin Munteanu
doaj