Rethinking brand feminine dimension: brand femininity or brand femininities?. [PDF]
The aim of this research is to gain a deeper understanding of brand personality by focusing on feminine dimension of brands. Previous research in marketing considered the femininity of brands as a unidimensional construct often opposed to masculinity ...
Darpy, Denis, Azar, Salim
core
Longitudinal relationship between relative harm perceptions, beliefs about organic and additive-free tobacco, and cigarette brand switching among Natural American Spirit, Camel and Marlboro cigarette smokers. [PDF]
Tob ControlPearson J +5 more
europepmc +1 more source
A Q‐Learning Algorithm to Solve the Two‐Player Zero‐Sum Game Problem for Nonlinear Systems
International Journal of Adaptive Control and Signal Processing, Volume 39, Issue 3, Page 566-581, March 2025.A Q‐learning algorithm to solve the two‐player zero‐sum game problem for nonlinear systems. ABSTRACT This paper deals with the two‐player zero‐sum game problem, which is a bounded L2$$ {L}_2 $$‐gain robust control problem. Finding an analytical solution to the complex Hamilton‐Jacobi‐Issacs (HJI) equation is a challenging task.
Afreen Islam +2 more
wiley +1 more source
Do Private Labels Generate Loyalty? Empirical Evidence for German Frozen Pizza [PDF]
food retailing, private labels, brand loyalty, panel data, hazard analysis, Consumer/Household Economics, Demand and Price Analysis, Institutional and Behavioral Economics, Marketing,
Wettstein, Nadine +4 more
core
The prevalence of brand switching among adult smokers in the USA, 2006-2011: findings from the ITC US surveys. [PDF]
Tob Control, 2015 Cornelius ME +8 more
europepmc +1 more source
Observer‐Based Adaptive Event‐Triggered Tracking Control for Fuzzy TS Systems With Premise Mismatch
International Journal of Adaptive Control and Signal Processing, EarlyView.This paper presents an adaptive logistic event‐triggered observer‐based tracking controller for Takagi‐Sugeno fuzzy systems under constrained inputs and network delays. Leveraging a hybrid LMI and Secretary Bird Optimization approach, this strategy significantly minimizes communication overhead and computational burden while ensuring optimal reference ...
Oussama Djadane +3 more
wiley +1 more source
Switch on the competition; causes, consequences and policy implications of consumer switching costs [PDF]
The success or failure of reforms aimed at liberalising markets depends to an important degree on consumer behaviour. If consumers do not base their choices on differences in prices and quality, competition between firms may be weak and the benefits of ...
Luiz Rangel +2 more
core
Advanced Engineering Materials, EarlyView.Building machine‐readable vocabularies for materials science is slow, expert‐driven work. This study benchmarks 13 large language models on two of its first steps: finding candidate terms in engineering articles and deciding where they belong in a class hierarchy.
Thomas Bjarsch +3 more
wiley +1 more source
Shelf Space Fees and Inter-Brand Competition [PDF]
When in-store display influences consumer choices, shelf space allocation can be strategically used by retailers to extract payments from manufacturers.
Hao Wang
core
Impact of Switching Between Different Brands of Levothyroxine on Maintaining Normal Thyrotropin Levels: A Prospective, Multicenter, Phase IV Clinical Trial. [PDF]
CureusSaboo B +9 more
europepmc +1 more source