Results 211 to 220 of about 11,199 (260)

Discrete Attribute Models of Brand Switching

Marketing Science, 1986
A formal analysis is presented for three general classes of discrete attribute models of brand switching. The analysis focuses on the role of feature importance in specifying transition probabilities. A number of formal properties based on ordinal relations between transition probabilities are defined and each class of models is shown to satisfy a ...
J Wesley Hutchinson
exaly   +2 more sources

An Exploratory Investigation of Brand Switching

Journal of Marketing Research, 1972
Data for this investigation of variables influencing brand switching were obtained in an isolated community in the Midwest where nearly all residents purchased food products from a single source of supply. All residents worked for a single employer, who verified their income levels. This setting provided nearly ideal research conditions.
William A. Chance, Norman D. French
openaire   +1 more source

When consumers switch brands

Psychology & Marketing, 1987
AbstractA proposed integrative approach measured consumer response to various incentives to switch brands. The response measure consisted of both actual behavior (i.e., switching behavior) and an evaluative measure, which underlies the behavior. Self‐perception theory was utilized to assess consumer switching behavior in response to intrinsic versus ...
David Mazursky, Priscilla Labarbera, Al Aiello   +2 more
openaire   +1 more source

Influences of brand and advertising cognition on brand-switching behaviour

International Journal of Management and Enterprise Development, 2007
This study examines how brand and advertising cognition affects brand-switching behaviour. Four products with various durability are included in the study. Results of the path analysis indicated that motivations for brand switching and purchasing intentions were directly influenced by brand associations and were indirectly affected by attention to ...
Jane Lu Hsu, Wei Hsien Chang
openaire   +1 more source

Customer Poaching and Brand Switching

The RAND Journal of Economics, 2000
Firms sometimes try to "poach" the customers of their competitors by offering them inducements to switch. We analyze duopoly poaching under both short-term and long-term contracts assuming either that each consumer's brand preferences are fixed over time or that preferences are independent over time. With fixed preferences, short-term contracts lead to
Fudenberg, Drew, Tirole, Jean
openaire   +2 more sources

Testing Brand-Switching Models

Journal of Marketing Research, 1966
In most proposed models of consumer behavior, analytical methods of parameter estimation have proven intractable. In this article a computational method for obtaining minimum chi-square estimates is presented. In this method a goodness-of-fit statistic that can be used for testing hypotheses is a by-product of the parameter estimation.
openaire   +1 more source

Brand‐specific heterogeneity and market‐level brand switching

Journal of Product & Brand Management, 1996
Provides a new way to look at competitive brand strategy through analysis of switching, where the only data required are market‐level brand‐switching matrices. The parameters indicate, for each brand, the degree to which it insulates itself from competition.
Minakshi Trivedi, Michael S. Morgan
openaire   +1 more source

Switching online channel brand to offline channel brand

First International Technology Management Conference, 2011
With the online shops exuding excellent performance to the extent that online native brands are no longer regarded as “white box” anymore. The companies with well-known online native brands also can benefit from the “halo effect” when they try to develop their multi-channel strategy and build their presence in the offline channel.
null Lily Shui-Lien Chen, null Wei Ting Lu, null Yung Hsin Lee, null Chun-Yang Lo   +3 more
openaire   +1 more source

Keeping It in the Family: Brand Switching between Varieties of a Branded House

SSRN Electronic Journal, 2015
Brand loyalty is often perceived as synonymous with the flagship brand or even parent brand through consumer surveys. Yet, many successful parent brands have extended into new product categories or as line extensions within the same product category. Using panel data, we show that what appears to be brand loyalty is really line loyalty: consumers that ...
Anthony Koschmann, Jagdish N Sheth
openaire   +1 more source

Stochastic game models of brand switching

Canadian Journal of Statistics, 1974
AbstractIn the study of the dynamic nature of brand switching, Markov chain theory has been used extensively. The conflicting interests of the companies involved have, however, not been explicitly incorporated. In this paper, two competing companies, each engaged in marketing a brand product, are considered.
Laughland, A. R., Nair, K. P. K.
openaire   +2 more sources