Results 231 to 240 of about 914,357 (245)

Antecedents of smartphone brand switching: a push–pull–mooring framework

Asia Pacific Journal of Marketing and Logistics, 2021
Zelin Tong, Junyun Liao
exaly  

Airline brand equity, brand preference, and purchase intentions—The moderating effects of switching costs

Journal of Air Transport Management, 2008
Ching-Fu Chen
exaly  

Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective

Journal of Marketing, 2010
Son Lam, Michael Ahearne, Ye Hu
exaly  

Brand equity, satisfaction, and switching costs: An examination of effects in the business-to-business setting

Marketing Intelligence and Planning, 2015
Galina Biedenbach, Agneta Marell
exaly  

Brand switching of high-technology capital products: how product features dictate the switching decision

Journal of Product and Brand Management, 2014
Zafar Uddin Ahmed
exaly  

The impact of switching costs and brand communities on new product adoption: served-market tyranny or friendship with benefits

Journal of Product and Brand Management, 2019
Scott A Thompson
exaly  

Discrete Attribute Models of Brand Switching

Marketing Science, 1986
J Wesley Hutchinson
exaly  

An intellectual journey into the historical evolution of marketing research in brand switching behavior – past, present and future

Journal of Management History, 2015
Osama Al-Kwifi, Zafar Uddin Ahmed
exaly  

Building resistance to brand switching during disruptions in a competitive market

Journal of Retailing and Consumer Services, 2019
Kerry Howell, Wilson Ozuem, Geoff Lancaster   +2 more
exaly  

Brand switching in clothing: the role of variety-seeking drive and product category-level characteristics

International Journal of Consumer Studies, 2009
Sally Dibb, Nina Michaelidou
exaly