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The Theory of Stochastic Preference and Brand Switching
Journal of Marketing Research, 1974Strong evidence will be introduced which suggests that brand choice behavior is substantially stochastic. A general theory of stochastic preference is presented and tested. Brand switching data are shown to be in substantial agreement with the theory.
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When do consumers switch brand?
2012Trotz der umfangreichen Studien im Bereich des Markenwechsels von Konsumenten und der vielen Erklärungen dessen, wie zum Beispiel, dass dieses Verhalten großteils auf einen Wunsch nach Abwechslung oder situative Gegebenheiten zurückzuführen ist, ist immer noch eine Reststreuung in diesem Verhalten zu beobachten.
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Within-brand or cross-brand: The trade-in option under consumer switching costs
International Journal of Production Economics, 2023Rong Dong, Nengmin Wang, Qidong He
exaly
Drug Brand Switching: A Regulatory Perspective
The replacement of expensive medications marketed by companies that bore the cost of development and testing, by low-cost “generics” once patent protection ends, is a common step in the life cycle of most drugs. Although generics are required to meet strict bioequivalence standards, the introduction of first time and subsequent generics may lead to ...Ping Siu Kee +6 more
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Within-brand or cross-brand: The trade-in option under consumer switching costs
International Journal of Production Economics, 2022Rong Dong +3 more
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Brand Switching in Telecom Sector: An Insight into Switching Behaviour and Switching Factors
Abhigyan, 2018Purabi Bharali, Chandan Goswami
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Antecedents of smartphone brand switching: a push–pull–mooring framework
Asia Pacific Journal of Marketing and Logistics, 2021Junyun Liao
exaly