Results 241 to 250 of about 11,199 (260)

Entropy and brand switching

Journal of Applied Statistics, 1975
openaire   +1 more source

The Dual Effects of Consumer Satisfaction on Brand Switching Intention of Sharing Apparel

Sustainability, 2022
Ying Wang, Zengrui Xiao
exaly  

What drives green brand switching behavior?

Marketing Intelligence and Planning, 2018
Hung-Che Wu
exaly  

Airline brand equity, brand preference, and purchase intentions—The moderating effects of switching costs

Journal of Air Transport Management, 2008
Ching-Fu Chen
exaly  

Brand Switching

2004
openaire   +1 more source

Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective

Journal of Marketing, 2010
Son K Lam, Michael Ahearne, Ye Hu
exaly  

Brand switching of high-technology capital products: how product features dictate the switching decision

Journal of Product and Brand Management, 2014
Osama Sam Al-Kwifi, Zafar U Ahmed
exaly  

The Effects of Tobacco Advertising: Brand Loyalty, Brand Switching, or Market Expansion?

American Journal of Preventive Medicine, 1996
openaire   +2 more sources

The impact of switching costs and brand communities on new product adoption: served-market tyranny or friendship with benefits

Journal of Product and Brand Management, 2019
Scott A Thompson
exaly  

Building resistance to brand switching during disruptions in a competitive market

Journal of Retailing and Consumer Services, 2019
Dominic Appiah, Kerry E Howell, Geoff Lancaster   +2 more
exaly