Results 251 to 260 of about 11,199 (260)

An intellectual journey into the historical evolution of marketing research in brand switching behavior – past, present and future

Journal of Management History, 2015
Osama Sam Al-Kwifi, Zafar U Ahmed
exaly  

Brand switching in clothing: the role of variety‐seeking drive and product category‐level characteristics

International Journal of Consumer Studies, 2009
Sally Dibb
exaly  

Smokeless tobacco brand switching: A means to reduce toxicant exposure?

Drug and Alcohol Dependence, 2007
Chap Le, Dorothy K Hatsukami, Jon O Ebbert   +2 more
exaly  

Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour?

Global Business Review, 2017
Naser Valaei, Arun Kumar Tarofder
exaly  

Explaining brand switching behavior using pull–push–mooring theory and the theory of reasoned action

Journal of Brand Management, 2017
Elahe Kordi Ghasrodashti
exaly  

Creating Commitment, Trust and Satisfaction for a Brand: What is the Role of Switching Costs in Mobile Phone Market?

Procedia, Social and Behavioral Sciences, 2013
exaly  

Factors influencing theme park visitor brand-switching behaviour as based on visitor perception

Current Issues in Tourism, 2016
exaly  

Brand Switching and Linear Learning Models

Journal of Advertising Research, 1966
openaire   +1 more source

Switch to migrate to Maestro brand in UK

Card Technology Today, 2002
openaire   +1 more source

Pengaruh BTS Sebagai Brand Ambassador Tokopedia Terhadap Brand Switching

2020
openaire   +1 more source