Results 81 to 90 of about 914,357 (245)

Brand equity, satisfaction and switching costs : An examination of effects in the B2B setting

, 2013
The purpose of this study is to investigate the effects of satisfaction and switching costs on the development of brand equity in the B2B setting. The study considers the hierarchical effects between brand awareness, brand associations, perceived quality,
Biedenbach, Galina,, Bengtsson, Maria,, Marell, Agneta,   +2 more
core  

Brand Switching – A Case of Mobile Telecom Industry in India [PDF]

Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2017
Telecom is one of the fastest-growing and highly competitive industries in India. Due to number of factors such as customers’ low switching cost, price sensitivity, and availability of Mobile Number Portability (MNP), choices available to customers and ...
Srivastava SHAILA, Dixit SHWETA
doaj  

ANALISIS BRAND SWITCHING HANDPHONE BLACKBERRY DI SALATIGA ( Studi Kasus Pada pengguna handphone Blackberry di STIE AMA Salatiga)

Among Makarti, 2014
Quality products at competitive prices is the key to winning the competition, which in turn will be able to give higher satisfaction to the customers. Customers now have demands much greater value and diverse because the customers are faced with a wide ...
Yanuar Surya Putra
doaj   +1 more source

Extracellular matrix remodeling and immune reprogramming drive residual tumor progression of liver cancer after incomplete microwave ablation

Molecular Oncology, EarlyView.
Incomplete microwave ablation (iMWA) of liver cancer triggers a biphasic progression in residual tumors. At Day 3, the microenvironment is characterized by acute inflammatory responses and extracellular matrix (ECM) remodeling. By Day 14, a profound shift occurs toward oncogenic signal transduction and immunosuppression, marked by macrophage ...
Yu Liu, Yubei He, Nikolaus Berndt, Michael Mülleder, Kathrin Textoris‐Taube, Jing Guo, Matthias Stechele, Justus Ramtke, Shraga Nahum Goldberg, Lynn Jeanette Savic   +9 more
wiley   +1 more source

Targeting the EpCAM‐AXL axis to overcome drug resistance in lung cancer

Molecular Oncology, EarlyView.
Lung cancer cells often evade therapy by hijacking signaling pathways. We reveal that cleaved EpCAM (sEpCAM) stabilizes the oncogenic protein AXL, driving NF‐κB and STAT3‐mediated chemoresistance. This EpCAM‐AXL axis identifies a high‐risk patient subset with poor prognosis.
Alexa Guerrero‐Alba, Mark Shacker, Timothy P. Fleming, Michael A. Smith, Ross M. Bremner, Narendra V. Sankpal   +5 more
wiley   +1 more source

Automated FRAP microscopy for high‐throughput analysis of protein dynamics in chromatin organization and transcription

FEBS Open Bio, EarlyView.
RoboMic is an automated confocal microscopy pipeline for high‐throughput functional imaging in living cells. Demonstrated with fluorescence recovery after photobleaching (FRAP), it integrates AI‐driven nuclear segmentation, ROI selection, bleaching, and analysis.
Selçuk Yavuz, Bart Geverts, Johan A. Slotman, Andrea Sacchetti, Stefan Prekovic, Martin E. van Royen, Adriaan B. Houtsmuller   +6 more
wiley   +1 more source

The Influence of Consumer Dissatisfaction and Competitor Advertising Attractiveness on Brand Switching Through Variety Seeking as an Intervening Variable (Study on Realme Smartphone Users in Surabaya)

Indonesian Interdisciplinary Journal of Sharia Economics
The use of smartphones has grown rapidly on a global scale. However, the increasing popularity and usage of smartphones have led many consumers to exhibit erratic behavior in brand selection.
Wilda Maulidiyah, Nurhadi Nurhadi
doaj  

Single‐molecule DNA flow‐stretch assays for high‐throughput DNA–protein interaction studies

FEBS Open Bio, EarlyView.
We describe an optimised single‐molecule DNA flow‐stretch assay that visualises DNA–protein interactions in real time. Linear DNA fragments are tethered to a surface and stretched by buffer flow for fluorescence imaging. Using λ and φX174 DNA, this protocol enhances reproducibility and accessibility, providing a versatile approach for studying diverse ...
Ayush Kumar Ganguli, Mohammad Nour Alsamsam, Ugnė Bagdonaitė, Van Truc Vu, Chun‐Jen Huang, Polina Kuzhir, Mindaugas Zaremba, Aurimas Kopūstas, Marijonas Tutkus   +8 more
wiley   +1 more source

Dimensional Analysis of Dissatisfaction Against Brand Switching

, 2022
Brand switching is a brand switching made by consumers by buying products of the same category but with different brands. This study aims to identify the factors that influence brand switching, namely dissatisfaction with technical quality ...
Yulistiana, Ervin, Purwanto, Heri, Trihudiyatmanto, M.   +2 more
core  

Optimizing photoactivation of PA‐mCherry for optical pooled CRISPR screens

FEBS Open Bio, EarlyView.
Photoactivatable PA‐mCherry finds widespread use to optically tag individual cells. However, confocal 405 nm UV laser‐scanning (normal scan) is much less efficient than widefield UV illumination, limiting the use of PA‐mCherry on confocal instruments. We remedy this limitation by reporting that rapid and repeated confocal scanning with a low‐intensity,
Sravasti Mukherjee, Giulia Zanetti, Bram van den Broek, Kees Jalink   +3 more
wiley   +1 more source