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Celebrate Branding: Brand Experience and Brand Trust Mediated by Brand Awareness
المجلة العلمية للدراسات التجارية والبيئيةFarah Yasin Farah Abdelkhair +1 more
openaire +1 more source
Trust transfer from manufacturer to private label brand: The moderating role of grocery store format
Journal of Retailing and Consumer Services, 2020exaly
In Brands We Trust: Marketing’s Impact on Service Brand Personality and Trust
2007Bauer, Hans H. +3 more
openaire +1 more source

