Results 141 to 150 of about 100,457 (283)

BRAND VALUATION VERSUS BRAND EVALUATION [PDF]

, 2014
Lypka, M., Pilova, Kateryna, Shvets, O.
core  

The study on the live streaming frequency strategy choices of streamers in live E-commerce. [PDF]

PLoS One
Wu Y, Cui Y.
europepmc   +1 more source

Modeling hepatic fibrosis in TP53 knockout iPSC‐derived human liver organoids

Molecular Oncology, EarlyView.
This study developed iPSC‐derived human liver organoids with TP53 gene knockout to model human liver fibrosis. These organoids showed elevated myofibroblast activation, early disease markers, and advanced fibrotic hallmarks. The use of profibrotic differentiation medium further amplified the fibrotic signature seen in the organoids.
Mustafa Karabicici, Soheil Akbari, Ceyda Caliskan, Canan Celiker, Ozden Oz, Leman Binokay, Gökhan Karakulah, Serif Senturk, Esra Erdal   +8 more
wiley   +1 more source

Brand Valuation – Under Armour

, 2019
Even though they are one of the most important assets of a company, brands are still very difficult to identify in the financial statements of a firm. Academics and practitioners have been studying intensively this concept and there are many discrepancies among them, resulting in an uncertainty when it comes to selecting the best approach for ...
openaire   +1 more source

Integrated model of brand valuation

, 2007
Straipsnio tikslas - teoriniu lygmeniu išanalizavus ir apibendrinus prekės ženklo vertės matavimo modelius, parengti integruotą ekonominį prekės ženklo vertės matavimo modelį. Pirmiausia straipsnyje pateikiamas prekės ženklo vertės matavimo poreikio pagrindimas bei atliekamos prekės ženklo vertės matavimo modelių teorinės studijos.
Jucaitytė, Indrė, Virvilaitė, Regina
openaire   +1 more source

How surface texture affects consumers' willingness to pay: Evidence from smartphone covers. [PDF]

PLoS One
Kadoya Y, Khan MSR, Nabeshima H, Kuramoto Y, Kurita Y.   +4 more
europepmc   +1 more source

PYCR1 inhibition in bone marrow stromal cells enhances bortezomib sensitivity in multiple myeloma cells by altering their metabolism

Molecular Oncology, EarlyView.
This study investigated how PYCR1 inhibition in bone marrow stromal cells (BMSCs) indirectly affects multiple myeloma (MM) cell metabolism and viability. Culturing MM cells in conditioned medium from PYCR1‐silenced BMSCs impaired oxidative phosphorylation and increased sensitivity to bortezomib.
Inge Oudaert, Lauren van den Broecke, Osman Aksoy, Judith Lind, Sonia Vallet, Arne Van der Vreken, Gamze Ates, Ann Massie, Ken Maes, Kim De Veirman, Elke De Bruyne, Karin Vanderkerken, Klaus Podar, Eline Menu   +13 more
wiley   +1 more source

Prices and Coupons for Breakfast Cereals [PDF]

This paper explores the relationship between shelf prices and manufacturers' coupons for 25 ready-to-eat breakfast cereals. Contrary to the predictions of static monopoly price discrimination, we find the shelf prices for a particular brand in a ...
Aviv Nevo, Catherine Wolfram
core  

Effects of multisensory packaging on taste perception, emotional responses, and willingness to pay for chocolate. [PDF]

Sci Rep
Xiao S, Yu L, Meng Y, Raisamo R, Ziat M.
europepmc   +1 more source

In vitro properties of patient serum predict clinical outcome after high dose rate brachytherapy of hepatocellular carcinoma

Molecular Oncology, EarlyView.
Following high dose rate brachytherapy (HDR‐BT) for hepatocellular carcinoma (HCC), patients were classified as responders and nonresponders. Post‐therapy serum induced increased BrdU incorporation and Cyclin E expression of Huh7 and HepG2 cells in nonresponders, but decreased levels in responders.
Lukas Salvermoser, Jan Niklas Schäfer, Shraga Nahum Goldberg, Philipp Maximilian Kazmierczak, Moritz Nikolaus Gröper, Philipp Franz Linden, Elif Öcal, Tanja Burkard, Stefanie Corradini, Najib Ben Khaled, Moritz Wildgruber, Max Seidensticker, Jens Ricke, Matthias Stechele, Marianna Alunni‐Fabbroni   +14 more
wiley   +1 more source