Results 131 to 140 of about 700,686 (185)

Amateurism in flux: NIL beyond borders and the strategic crossroads of European basketball. [PDF]

Front Sports Act Living
Bourdas DI, Bakirtzoglou P, Theos A, Travlos AK.   +3 more
europepmc   +1 more source

Consumer segmentation and drivers of egg purchasing behavior among emerging consumers in central Chile: The role of nutritional knowledge, production systems, and quality perception. [PDF]

Poult Sci
Toro-Mujica P.
europepmc   +1 more source

Enablers and obstacles for implementing rewilding pathways in socio-ecological systems: Insights from the Oder Delta. [PDF]

Ambio
Massenberg JR, Jahn S, Fernández N, Berghöfer A, Schröter-Schlaack C, Kaddatz B, Sharma S, Brenner W, Hansjürgens B, Aschenbrand E, Tröger U, Stöcker U, Berghöfer U, Schiller J.   +13 more
europepmc   +1 more source

Bridging the Quality-Price Gap: Unlocking Consumer Premiums for High-Quality Rice in China. [PDF]

Foods
Miao Y, Sun J, Liu R, Huang J, Sheng J.
europepmc   +1 more source

Will the inclusion of AI anchors enhance the operational performance of live streaming e-commerce supply chains? [PDF]

PLoS One
Yan X, Lu Q, Xiao D.
europepmc   +1 more source

The value relevance of brand valuation

Applied Economics, 2017
ABSTRACTThe reports published by independent parties are often used to provide an estimation of brands due to the lack of literature and best practices regarding which brand valuation method is more value relevant and reliable than another. Over the last several years, brand valuation debate is growing in importance because of the need to provide a ...
Emanuel Bagna, Grazia Dicuonzo, Vittorio Dell’Atti   +2 more
exaly   +5 more sources

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The Valuation of Brands

Marketing Intelligence and Planning, 1989
A storm of controversy has been created by Rank Hovis McDougall′s decision to capitalise its brands, including those developed within the group. The case for capitalisation is presented, and its implications and alternative methodologies discussed. A model of the actual methodology used is offered, followed by advice about the decision to value brands.
Noel Penrose, Martin Moorhouse
exaly   +5 more sources

The Valuation of Brands

Marketing Intelligence and Planning, 1991
For many companies their most valuable assets are their brands, but until recently no reliable, objective methodology has existed for the analysis, evaluation and measurement of a brand and its performance. The last few years, however, have seen a burgeoning interest in brands and branding, as evidenced by the vast premiums which are being paid for ...
exaly   +2 more sources

A conceptual study on brand valuation

Journal of Product and Brand Management, 2001
Recognizing brands on the company’s financial statement as an identifiable intangible asset is a relatively recent development in financial reporting, which only became a focus of attention in the late 1980s. Accounting bodies throughout the world have appeared uncertain as to how to treat the issue of placing a brand in the financial statement as ...
A Seetharaman
exaly   +2 more sources

Brand valuation: a comparison of alternative models

International Journal of Operational Research, 2009
We propose a brand valuation model, which merges objectivity with robust underlying quantitative structure, thus sharing a direct financial interpretation and providing risk analysis insights. An empirical analysis allows us to compare both numerical results and financial insights derived by analysts from the utilisation of the Hirose Methodology, the ...
Emanuele Borgonovo
exaly   +2 more sources