Results 1 to 10 of about 147,961 (311)
How brand attitude, brand quality, and brand value affect Thai canned tuna consumer brand loyalty [PDF]
Heliyon, 2021 As one of the world's most valuable fish, Tuna can either be found in inexpensive tins on grocery store shelves or on high-end auction blocks destined for Japanese sashimi and sushi restaurants.
Pichit Chuenban +2 more
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Scale development of apparel customization brand value: From the perspectives of practitioners and consumers [PDF]
Frontiers in Psychology, 2022 China apparel customization brands (CACBs) have been recently growing in massive quantities despite being in their infancy stages of brand value building.
Hao Li +3 more
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Regional Branding: Building Brand Value
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2016 Regional branding is one of several ways to promote rural regions and support development of socially, culturally and environmentally oriented economies in areas that are interesting due to their natural and cultural heritage.
Klára Margarisová, Lucie Vokáčová
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Effects of mild psychological stress on facial impressions
Frontiers in Psychology, 2023 IntroductionAppearance plays an important role in maintaining a positive impression in social interactions. Psychological stress is known to have an adverse effect on facial skin, as indicated in previous studies.
Koyo Koizumi +3 more
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Digital Influencers: Shaping Our Brand Choices and Purchase Intentions? A Moderation by Gender Perspective [PDF]
E3S Web of Conferences, 2023 This study evaluates the efficacy of digital influencers in brand endorsement through electronic Word-of-Mouth (eWOM). It probes the influence of perceived influence, brand engagement, and expected brand value on purchase intention and the potential ...
Matroji Fajar Juanda +3 more
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History as a Factor Creating the Value of a Luxury Brand
Annales Universitatis Mariae Curie-Skłodowska Sectio H, Oeconomia, 2023 Theoretical background: The attributes of a luxury brand include both the physical characteristics of the product and the symbolic values that the brand provides to the consumers.
Wioleta Dryl
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The impact of brand value on brand competitiveness [PDF]
Journal of Business Research, 2020 The role of brand value in driving brand competitiveness has recently received attention from marketing scholars like Winzar et al. (2018). From the perspectives of marketing and strategic orientation, we propose and test a framework that depicts the effects of these variables on brand competitiveness.
Gupta S, Gallear D, Rudd J, Foroudi P
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Evaluation of brand from the perspective of consumers [PDF]
Marketing (Beograd. 1991), 2016 Brand is extremely important intellectual property of a company. In order to attract new customers and keep as many existing ones, companies have to work continuously to improve the brand value, which ultimately leads to the market share, revenues and ...
Vranješ Marija +2 more
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Asia Marketing Journal, 2021 This paper explores how the positive effect achieved when consumption value matches brand benefit can increase brand loyalty. Prior research on consumption value mainly focused on perceived value; these studies omit consumers’ views of consumption value.
Sol Namkung, Seong-Yeon Park
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Future Business Journal, 2023 This study aims to contribute to the existing business strategy literature by exploring how brand-building activities contribute to the firm's value by analyzing the direct and indirect effect of investment in the brand value chain on brand resonance ...
Raghda Abdellatif Abdelkhalik Elsayed
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