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PERSONAL BRAND VALUE CATEGORIES. COMMERCIALIZATION OR DEHUMANIZATION?
Humanities and Social SciencesThe article presents the research results on personal brand value categories. No systematized compilation of personal brand values has yet been identified that considers both marketing and humanistic perspective.
Agnieszka WALCZAK-SKAŁECKA
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Political brand image: an investigation into the operationalisation of the external orientation of David Cameron’s Conservative brand [PDF]
, 2015 This paper seeks to address the limited understanding of how to operationalise the external brand image of a political brand. More specifically, this research critically assesses the transfer potential of the six variables of brand image by Bosch, Venter,
Pich, C, Armannsdottir, G
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Background PIK3CA‐related overgrowth spectrum (PROS) includes several rare overgrowth disorders resulting from somatic gain‐of‐function mutations in PIK3CA. Despite treatment advances, including the recent approval of alpelisib for PROS in the United States, literature detailing the patient experience with PROS is limited.
Vamsi Bollu +8 more
wiley +1 more source
Journal of Economics, Business & Accountancy Ventura, 2018 Service quality in heritage hotel in the Malang city and brand loyalty have an important role to affect the guests to stay at the hotel, by considering competition in modern time currently. The purpose of this research is to analyze the effect of service
Muhammad Iskandar Sjah
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Investigating the Idiosyncratic Nature of Brand Value
, 2007 This study investigated the idiosyncratic nature of brand value by examining customer brand assessments of how well a brand matches the self-concept, how significant a brand is in a customer's life, favourable attitudes toward a brand, their ...
Karen W. Miller, Miller, Karen W.
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Background 131I‐metaiodobenzylguanidine (131I‐MIBG) radiotherapy is a key treatment for relapsed and refractory (R/R) neuroblastoma (NB). Patients with R/R disease treated in the modern era are increasingly exposed to anti‐GD2 immunotherapy, which exerts selective pressure and may modify both tumor cell state and microenvironment.
Benjamin J. Lerman +7 more
wiley +1 more source
Antecedents and Consequences Brand Revitalization: A Meta-Synthesis Approach [PDF]
ارزش آفرینی در مدیریت کسب و کارThe aim of this study is to study the antecedents and consequences of brand revival with a meta-synthesis approach. For this purpose, the seven-step method of Sandievsky and Barroso was used to extract data from scientific and research articles over a 23-
Diar Karim Majeed +2 more
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Journal of Enterprise and Development, 2023 Purpose — Intense competition compels every product to innovate. Luxury brands must employ various strategies to attract consumers, one of which is fostering strong customer relationships, measured by the extent of customers' connection to the brand ...
Pristiana Widyastuti
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A Relational Insight of Brand Personification in Business-to-Business Markets [PDF]
, 2010 Customers find it difficult to differentiate between competing products based on their functional aspects. The shortening life cycle of products due to quick adoption of technological innovations by competitors makes it difficult for them to identify ...
Michael Bourlakis +7 more
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Sickle cell disease (SCD) is a chronic, inherited hemoglobinopathy that requires frequent hospitalization for disease‐related complications. Canadian data on inpatient care is limited. This study compared caregiver‐reported hospital experiences of children with SCD to those with cystic fibrosis (CF), a chronic, autosomal recessive ...
Hailey M. Zwicker +11 more
wiley +1 more source