Results 41 to 50 of about 14,283,040 (352)

Enhancing Brand Equity Through Sustainability: Waste Recycling [PDF]

, 2015
Unlike many existing research studies that explain reverse marketing from a purchasing perspective, this study recognizes it as an honest effort made by managers aiming to promote sustainability by purposefully managing waste and discusses the spillover ...
Gupta, Suraksha
core   +1 more source

Enhancing Brand Value Through Circular Economy Service Quality: The Mediating Roles of Customer Satisfaction, Brand Image, and Customer Loyalty

Sustainability
This study rigorously examines the relationship between circular economy service quality and brand value, focusing on the mediating roles of customer satisfaction, brand image, and customer loyalty.
Amit Kumar Sah, Yao-Ming Hong, Kuo-Chung Huang   +2 more
semanticscholar   +1 more source

The national image of global brands [PDF]

, 2002
As the Chinese use characters based on ideograms, international brands have to choose a proper Chinese name for the market. This paper presents the findings from a detailed study of the Chinese names of 100 international brands along three dimensions ...
Fan, Y
core   +1 more source

Trends in co-administration of adult vaccinations in the US retail pharmacy setting

Expert Review of Vaccines
Background Evidence on trends in co-administration of vaccines among adults is limited. This study assessed monthly trends in co-administration of US Advisory Committee on Immunization Practices (ACIP) recommended vaccines in the retail pharmacy setting ...
Neha Agrawal, Alon Yehoshua, Jeffrey T. Vietri, Tianyan Hu, Taryn Pond, Maria J. Tort, Jingyan Yang, Verna Welch, Constantina Boikos, Sen Deng, Hao Zheng, Anchita Goswami, Manvi Sharma, Reiko Sato   +13 more
doaj   +1 more source

THE VALUE OF A PERSONAL BRAND IN THE ELECTIONS. THE QUANTITATIVE ANALYSIS FOR ELECTION LAWS APPLIED IN LOCAL ELECTIONS IN ROMANIA [PDF]

Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2015
This paper analyses the concepts of brand equity and brand value as found in the professional scientific literature and proposes an innovative research approach of the brand value of uninominal candidates running in the local elections in Romania in ...
GHIUȚĂ OVIDIU-AUREL
doaj  

Mediating Role of Customer Value Co-creation and Internal Branding Between Brand Orientation and Brand Performance: Moderating Effect of Enterprise Innovative Capabilities-Evidence From Agri Product Users

Frontiers in Psychology, 2022
There has been a rejuvenated interest from researchers and scholars regarding the various ways in which organizations can enhance their overall brand performance.
Zhifang Yu
doaj   +1 more source

At-risk brand relationships and threats to the bottom line [PDF]

, 2018
Like a stock portfolio, each relationship type offers a brand higher or lower growth opportunities and risks. The type of relationship is particularly relevant in brand crisis events.
Fournier, Susan, Hupp, Oliver, Robbins, David   +2 more
core   +1 more source

The Brand Value Continuum: Countering Co-destruction of Destination Branding in Social Media through Storytelling

, 2020
Social media users are increasingly harming destination brands through their posts. This article examines how to counter brand co-destruction in social media through the application of storytelling practices.
N. Lund, Caroline Scarles, S. Cohen
semanticscholar   +1 more source

Patterns of co-administration and sequential administration of COVID-19 and influenza vaccinations: a US study using Adheris pharmacy dataset

Expert Review of Vaccines
Background This study assessed monthly patterns of co-administration of COVID-19 and influenza vaccines at visit level and quantified the number and proportion of adults who received both vaccines on the same day or sequentially.Research design and ...
Alon Yehoshua, Tianyan Hu, Taryn Pond, Jingyan Yang, Verna Welch, Constantina Boikos, Sen Deng, Hao Zheng, Poorva Sardana, Neha Agrawal, Manvi Sharma   +10 more
doaj   +1 more source

Impact of Sustainability Reporting on Brand Value: An Examination of 100 Leading Brands in Singapore

Sustainability, 2020
The recent sustainability reporting (SR) mandate by the Singapore Exchange has heightened stakeholder awareness and propelled sustainability disclosures.
Lawrence Loh, S. Tan
semanticscholar   +1 more source