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Student corporate brand identification: An exploratory case study [PDF]
, 2007 Purpose: We investigate student corporate brand identification towards three corporate brands: a UK University, a leading UK business school and its overseas collaborative partner institute in Asia.
Balmer, JMT, Liao, M
core +1 more source
Frontiers in Psychology, 2022 Against the backdrop of China's current dual-circulation paradigm, consumers have experienced the transition of their demands for products from price-driven needs to brand-driven needs.
Yi Zong, Menghui He
doaj +1 more source
A relational insight of brand personification in business-to-business markets [PDF]
, 2010 Customers find it difficult to differentiate between competing products based on their functional aspects. The shortening life cycle of products due to quick adoption of technological innovations by competitors makes it difficult for them to identify ...
Bourlakis, Michael +2 more
core +1 more source
THE EFFECT OF BRAND EXPERIENCE AND PERCEIVED VALUE ON BRAND LOYALTY MEDIATED BY BRAND TRUST
Jurnal Aplikasi Manajemen, 2021 This study aimed to investigate the direct effect of brand experience and the perceived value of customers on brand loyalty and the indirect effect through brand trust as mediating variable.
Rima Sera Pratiwi +2 more
doaj +1 more source
The impact of brand communication on brand equity through Facebook [PDF]
, 2015 Purpose: The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook.
Dabrowski, D, Schivinski, B
core +1 more source
Corporate brand value and cash holdings [PDF]
Journal of Brand Management, 2020 Bharadwaj, Neeraj +2 more
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Analisis Ekuitas Merek pada Perusahaan Online
Mabsya, 2019 This study is an empirical study, entitled "Ekuitas Merek pada Perusahaan Online". The purpose of this study was to analyze the measurement model of brand equity in a online company, that if the traditional measurement model that has been used in the ...
Mahardhika Cipta Raharja
doaj +3 more sources
Influence of reputation on shareholder value [PDF]
SHS Web of Conferences, 2021 Research background: This paper focuses on the topic of reputation management. Reputation is a social construct. It is based on a person’s opinion of another person, thing, or organization.
Runge Christopher
doaj +1 more source
Millennial Chinese consumers' perceived destination brand value
, 2020 There has been a substantial rise in the number of Chinese tourists, with the Chinese millennials being important influencers. Yet very little is known about their tourism behavior, particularly how their perceived destination brand values influence ...
Jun Luo +6 more
semanticscholar +1 more source
Enhancing Retail Brand Equity through Consumption Value: The mediating effect of brand experience.
iRASD Journal of Management, 2022 This study is evaluating the customer-based retail brand equity by the effect of consumption value and brand experience. Considering Holbrook’s value typology, this study is investigating the value dimensions of efficiency, entertainment, excellence ...
Shahzad Khalil, Mirza Ameen ul Haq
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