Results 31 to 40 of about 147,961 (311)

Mediating Role of Customer Value Co-creation and Internal Branding Between Brand Orientation and Brand Performance: Moderating Effect of Enterprise Innovative Capabilities-Evidence From Agri Product Users

Frontiers in Psychology, 2022
There has been a rejuvenated interest from researchers and scholars regarding the various ways in which organizations can enhance their overall brand performance.
Zhifang Yu
doaj   +1 more source

Enhancing Brand Equity Through Sustainability: Waste Recycling [PDF]

, 2015
Unlike many existing research studies that explain reverse marketing from a purchasing perspective, this study recognizes it as an honest effort made by managers aiming to promote sustainability by purposefully managing waste and discusses the spillover ...
Gupta, Suraksha
core   +1 more source

Patterns of co-administration and sequential administration of COVID-19 and influenza vaccinations: a US study using Adheris pharmacy dataset

Expert Review of Vaccines
Background This study assessed monthly patterns of co-administration of COVID-19 and influenza vaccines at visit level and quantified the number and proportion of adults who received both vaccines on the same day or sequentially.Research design and ...
Alon Yehoshua, Tianyan Hu, Taryn Pond, Jingyan Yang, Verna Welch, Constantina Boikos, Sen Deng, Hao Zheng, Poorva Sardana, Neha Agrawal, Manvi Sharma   +10 more
doaj   +1 more source

Understanding interoception across emotional contexts: development and validation of the Emotion-Linked Interoceptive Awareness Scale

Frontiers in Psychology
This research aimed to develop and validate the Emotion-Linked Interoceptive Awareness (ELIA) scale, a self-report measure assessing awareness of bodily sensations under specific emotional contexts, through four online studies.
Tomohiro Arai, Tomohiro Arai, Tomoko Komano, Hideki Ohira   +3 more
doaj   +1 more source

Transfer of brand knowledge in business-to-business markets: A qualitative study [PDF]

, 2009
This is the author's accepted manuscript (under the provisional title "Transfer of brand knowlede in business-to-business markets by brand when personified as a human: A qualitative study").
Michael Bourlakis, Melewar, TC, Gupta, S, T.C. Melewar, Bourlakis, M, Suraksha Gupta, Gupta, Suraksha   +6 more
core   +1 more source

Exploring the relationship between sustainability perceptions and brand value: how and why does perceived sustainability affect brand value? [PDF]

Spanish Journal of Marketing-ESIC
PurposePrevious research examining the association between brand value and sustainability has largely focused on corporate sustainability efforts measured through environmental, social and governance indices, rather than on customer perceptions of those ...
Gabriela Salinas, Carmen Abril
doaj   +1 more source

Brands, values and consumers: the importance of values in consumer behaviour

, 2022
Values, representing higher abstract goals in life, receive increasing attention in branding literature and practice. However, understanding of how values drive consumer behavior is limited. This research contributes to a better understanding of the importance of values and value types in marketing communications and how they can influence consumer ...
openaire   +2 more sources

Customer advocacy and brand development

, 2006
Purpose – The purpose of this article is to define and explore the strategic value of customer advocacy through the lens of the brand management literature.  Design/methodology/approach – The paper reviews recent analysis of the value and vulnerabilities
Lawer, Christopher, Knox, Simon
core   +1 more source

Carcinomas and Carcinoid Tumors of the Lungs and Bronchi in Children and Adolescents: The EXPeRT Recommendations

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Primary lung carcinomas and bronchial carcinoid tumors (BC) are very rare malignancies in childhood. While typical BC and mucoepidermoid carcinomas are mostly low‐grade, localized tumors with a more favorable prognosis than in adults, necessitating avoidance of overtreatment, adenocarcinomas of the lung are often diagnosed at advanced disease ...
Michael Abele, Calogero Virgone, Michaela Kuhlen, Sabine Irtan, Yves Reguerre, Malgorzata Krawczyk, Ewa Bien, Tal Ben‐Ami, Maja Cesen, Ricardo Lopez‐Almaraz, Andrea Ferrari, Gianni Bisogno, Dominik T. Schneider, Abbas Agaimy, Constantin Lapa, Hubert Ducou le Pointe, Rainer Claus, Catherine Daniel, Ines B. Brecht, Daniel Orbach   +19 more
wiley   +1 more source

European Standard Clinical Practice Guideline and EXPeRT Recommendations for the Diagnosis and Management of Gastroenteropancreatic Neuroendocrine Neoplasms in Children and Adolescents

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Pediatric gastroenteropancreatic neuroendocrine neoplasms (GEP‐NENs) are extremely rare and clinically heterogeneous. Management has largely been extrapolated from adult practice. This European Standard Clinical Practice Guideline (ESCP), developed by the EXPeRT network in collaboration with adult NEN experts, provides (adult) evidence ...
Michaela Kuhlen, Calogero Virgone, Antje Redlich, Michael Abele, Ricardo Lopez‐Almaraz, Tal Ben‐Ami, Ewa Bien, Gianni Bisogno, Maja Mazic Cesen, Andrea Ferrari, Malgorzata A. Krawczyk, Yves Reguerre, Dominik T. Schneider, Ines B. Brecht, Charlotte Rigaud, Bilgehan Yalcin, Rainer Claus, Christian Vokuhl, Constantin Lapa, Jörg Fuchs, Segolene Hescot, Thomas Walter, Julien Hadoux, Daniel Orbach   +23 more
wiley   +1 more source