Results 21 to 30 of about 147,961 (311)
IJEBD (International Journal of Entrepreneurship and Business Development), 2022 Purpose: This study examines the kind of community value companies should provide when strengthening the relationship between customers and brands through the establishment of an online brand community, and how this kind of community value promotes customers’ sense of community engagement and willingness to spread brand reputation.
Mahjudin Soelaeman +2 more
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Influence of reputation on shareholder value [PDF]
SHS Web of Conferences, 2021 Research background: This paper focuses on the topic of reputation management. Reputation is a social construct. It is based on a person’s opinion of another person, thing, or organization.
Runge Christopher
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Frontiers in Psychology, 2022 Against the backdrop of China's current dual-circulation paradigm, consumers have experienced the transition of their demands for products from price-driven needs to brand-driven needs.
Yi Zong, Menghui He
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The impact of brand communication on brand equity through Facebook [PDF]
, 2015 Purpose: The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook.
Dabrowski, D +5 more
core +1 more source
Cocreated brand value: theoretical model and propositions
Journal of Brand Management, 2021 Though ample studies address the cocreation process, scholarly understanding of the outcome of such cocreative processes (i.e. cocreated value), lags behind, particularly with respect to brand-related cocreated value. Based on this gap, we explore S-D logic-informed customer cocreated brand value (CCBV), which reflects a customer’s assessment of the ...
Linda D. Hollebeek +3 more
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Analisis Ekuitas Merek pada Perusahaan Online
Mabsya, 2019 This study is an empirical study, entitled "Ekuitas Merek pada Perusahaan Online". The purpose of this study was to analyze the measurement model of brand equity in a online company, that if the traditional measurement model that has been used in the ...
Mahardhika Cipta Raharja
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THE EFFECT OF BRAND EXPERIENCE AND PERCEIVED VALUE ON BRAND LOYALTY MEDIATED BY BRAND TRUST
Jurnal Aplikasi Manajemen, 2021 This study aimed to investigate the direct effect of brand experience and the perceived value of customers on brand loyalty and the indirect effect through brand trust as mediating variable.
Rima Sera Pratiwi +2 more
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Enhancing Retail Brand Equity through Consumption Value: The mediating effect of brand experience.
iRASD Journal of Management, 2022 This study is evaluating the customer-based retail brand equity by the effect of consumption value and brand experience. Considering Holbrook’s value typology, this study is investigating the value dimensions of efficiency, entertainment, excellence ...
Shahzad Khalil, Mirza Ameen ul Haq
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Trends in co-administration of adult vaccinations in the US retail pharmacy setting
Expert Review of VaccinesBackground Evidence on trends in co-administration of vaccines among adults is limited. This study assessed monthly trends in co-administration of US Advisory Committee on Immunization Practices (ACIP) recommended vaccines in the retail pharmacy setting ...
Neha Agrawal +13 more
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THE VALUE OF A PERSONAL BRAND IN THE ELECTIONS. THE QUANTITATIVE ANALYSIS FOR ELECTION LAWS APPLIED IN LOCAL ELECTIONS IN ROMANIA [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2015 This paper analyses the concepts of brand equity and brand value as found in the professional scientific literature and proposes an innovative research approach of the brand value of uninominal candidates running in the local elections in Romania in ...
GHIUȚĂ OVIDIU-AUREL
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