Results 21 to 30 of about 14,283,040 (352)

Presentation of the athlete's personal brand and delivering value to the sponsor

Quality in Sport, 2016
                The article is one of the author’s first research steps on his way to identify the concept of personal brand communication of a sportsperson with the use of ICT tools.
Wojciech Idzikowski
doaj   +1 more source

VALUE OF BRANDED EDUCATION [PDF]

Financial Internet Quarterly
The objective of the paper is to examine value creation in private higher education. The results of the research are to be applied in reasonable structuring of study programs and courses and for creating profitable business and marketing strategies for private universities.
TOMAS KRABEC, ROMANA ČIŽINSKÁ
openaire   +2 more sources

The effect of investment in the brand value chain on profitability and market value of the firm: lesson of success taken from Amazon

Future Business Journal, 2023
This study aims to contribute to the existing business strategy literature by exploring how brand-building activities contribute to the firm's value by analyzing the direct and indirect effect of investment in the brand value chain on brand resonance ...
Raghda Abdellatif Abdelkhalik Elsayed
doaj   +1 more source

The Relationship of Online Brand Community, Value Creation Practices, Brand Trust, and Brand Loyalty

Jurnal Manajemen Teori dan Terapan, 2023
Objective: Companies are realizing the potential of the online brand community to increase consumer relationships. Online Brand community keeps customers using the company's products through all community activities. This study investigates the effect of
Dien Mardhiyah, Ali Imaduddin Futuwwah, Mohd Faiz Hilmi, Dinda Oktaviona Rosidi, Nur Habiba Zain   +4 more
doaj   +1 more source

Embedding knowledge and value of a brand into sustainability for differentiation [PDF]

, 2013
This is the post-print version of the final paper published in the Journal of World Business (under the provisional title "Embedding sustainability into brand knowledge and brand value for brand differentiation").
Aaker, Abreu, Alba, Allison, Armstrong, Bahn, Banerjee, Basch, Benjamini, Berry, Bryman, Burgees, Case, Chabowski, Chiras, Churchill, Churchill, Clancy, Closs, Connelly, Crittenden, Cronin, Czinkota, Daub, Day, De Chernatony, Delgado-Ballester, Dick, Dincer, Ferreira, Fournier, Frank, Gerbing, Gill, Godichaud, Gong, Gupta, Gurtoo, Hammond, Hudson, Hult, Hurlburt, Jin, Kakabadse, Keller, Keller, Kirmani, Kohler, Kurowska, Lantos, Lazear, Levy, Lewitt, Linton, Lowitt, Luo, Maclnnis, Maio, Melewar, Menon, Mentzer, Michael Czinkota, Miles, Moffett, Nandan, Narayandas, Peattie, Pechmann, Pegg, Peldron, Persley, Porter, Russo, Rust, Schlosser, Shami, Sheth, Shocker, Silk, Snider, Spulber, Srivastava, Steenkamp, Steenkamp, Story, Suraksha Gupta, Szekley, T.C. Melewar, Tse, Tsoi, Varey, Vargo, Walker, Westley, Wilkie, Zeithaml, Zeithaml, Zott   +97 more
core   +2 more sources

Brand valuation model

Journal of Business Economics and Management, 2004
Brand valuation technique is a core problem in a company value creation process. It has been done a lot of researches on the issue since brand valuation hit the headlines in 1988. The main task in brand valuation is to distinguish brand earnings from the
Romualdas Ginevičius, Darius Gudačiauskas   +1 more
doaj   +1 more source

Antecedents and consequences of brand experience in virtual sports brand communities: A value co-creation perspective

Frontiers in Psychology, 2022
The influence mechanism for brand experience in virtual sports brand communities is the subject of many studies, but these studies do not feature a holistic consideration of antecedents and consequences, and the moderating role of brand attachment is ...
Jin-Yuan Zhuo, Rong-Hai Su, Hsi-Hsun Yang, Mao-Chou Hsu   +3 more
doaj   +1 more source

Exploring the value of brands on the montenegrin bottled spring water market

Apstract: Applied Studies in Agribusiness and Commerce, 2013
The branding strategy is based on future goals relating to clients, aimed at increasing awareness of the brand, creating a positive brand image and establishing a preference for the brand and ensuing brand loyalty.
Marija Jankovic
doaj   +1 more source

The Effect of Brand on Increasing Firms' Value

Tikrit Journal of Administrative and Economic Sciences, 2023
This study’s main goal is to assay how intangible assets, specifically the value of brands, affect firm value and the difference between book value (BV) and market value (MV). Excel as one of the software has been used to calculate ratios such as the B/M
Farhad Rafaat Ali Al-Kake
doaj   +1 more source

Millennial cultural consumers : Co-creating value through brand communities [PDF]

, 2014
The purpose of this paper is to conceptualise millennial cultural consumers (MCCs) to bring together strands of consumer theory with branding theory to consider how to attract and retain younger audiences in arts organisations.
Astafyeva, Alexandra, Halliday, Sue
core   +1 more source