Results 11 to 20 of about 6,189,808 (298)
The Impact of Business Innovations on Brand Value
Mednarodno inovativno poslovanje = Journal of Innovative Business and Management, 2018 This article deals with interaction between business innovations and brand value. Innovation and brand equity are two important dimensions that drive businesses today; innovation in particular is a primary determinant of brand equity. Innovations and brand value are two key strategic assets that play important role in company growth and success.
Janošková, Katarina +2 more
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Customer relationship management for brand commitment and brand loyalty [PDF]
, 2015 This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wali, Andy Fred +2 more
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A study of brand preference: An experiential view [PDF]
, 2013 This thesis was submitted for the degree of Doctor of Philosophy and was awarded by Brunel UniversityConsumer brand preference is an essential step to understand consumer choice behaviour, and has therefore always received great attention from marketers.
Ebrahim, Reham Shawky
core +7 more sources
Options theory and options thinking in valuing returns on brand investments and brand extensions [PDF]
, 2002 Traditional methods of marketing evaluation may underestimate the true benefits from brand marketing, unless opportunities for brand extension are included in the evaluation.
Ryals, Lynette, Dias, S
core +1 more source
The experimental evaluation of brand strength and brand value
Journal of Business Research, 2020 Abstract Investments in intangibles, as opposed to things such as plant and equipment, have become more and more critical to the financial performance and growth of organizations. Brands represent an important source of intangible investment. Unfortunately, expenditures for branding are still commonly treated in financial accounting as expenses ...
He, Junnan, Calder, Bobby
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Future Business Journal, 2023 This study aims to contribute to the existing business strategy literature by exploring how brand-building activities contribute to the firm's value by analyzing the direct and indirect effect of investment in the brand value chain on brand resonance ...
Raghda Abdellatif Abdelkhalik Elsayed
doaj +1 more source
Journal of Business Economics and Management, 2004 Brand valuation technique is a core problem in a company value creation process. It has been done a lot of researches on the issue since brand valuation hit the headlines in 1988. The main task in brand valuation is to distinguish brand earnings from the
Romualdas Ginevičius +1 more
doaj +1 more source
Exploring the value of brands on the montenegrin bottled spring water market
Apstract: Applied Studies in Agribusiness and Commerce, 2013 The branding strategy is based on future goals relating to clients, aimed at increasing awareness of the brand, creating a positive brand image and establishing a preference for the brand and ensuing brand loyalty.
Marija Jankovic
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The Relationship of Online Brand Community, Value Creation Practices, Brand Trust, and Brand Loyalty
Jurnal Manajemen Teori dan Terapan, 2023 Objective: Companies are realizing the potential of the online brand community to increase consumer relationships. Online Brand community keeps customers using the company's products through all community activities. This study investigates the effect of
Dien Mardhiyah +4 more
doaj +1 more source
Frontiers in Psychology, 2022 The influence mechanism for brand experience in virtual sports brand communities is the subject of many studies, but these studies do not feature a holistic consideration of antecedents and consequences, and the moderating role of brand attachment is ...
Jin-Yuan Zhuo +3 more
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