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The Impact of Business Innovations on Brand Value
Mednarodno inovativno poslovanje = Journal of Innovative Business and Management, 2018 This article deals with interaction between business innovations and brand value. Innovation and brand equity are two important dimensions that drive businesses today; innovation in particular is a primary determinant of brand equity. Innovations and brand value are two key strategic assets that play important role in company growth and success.
Janošková, Katarina +2 more
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Options theory and options thinking in valuing returns on brand investments and brand extensions [PDF]
, 2002 Traditional methods of marketing evaluation may underestimate the true benefits from brand marketing, unless opportunities for brand extension are included in the evaluation.
Ryals, Lynette, Dias, S
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VALUE OF BRANDED EDUCATION [PDF]
Financial Internet QuarterlyThe objective of the paper is to examine value creation in private higher education. The results of the research are to be applied in reasonable structuring of study programs and courses and for creating profitable business and marketing strategies for private universities.
TOMAS KRABEC, ROMANA ČIŽINSKÁ
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The experimental evaluation of brand strength and brand value
Journal of Business Research, 2020 Abstract Investments in intangibles, as opposed to things such as plant and equipment, have become more and more critical to the financial performance and growth of organizations. Brands represent an important source of intangible investment. Unfortunately, expenditures for branding are still commonly treated in financial accounting as expenses ...
He, Junnan, Calder, Bobby
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Journal of Business Economics and Management, 2004 Brand valuation technique is a core problem in a company value creation process. It has been done a lot of researches on the issue since brand valuation hit the headlines in 1988. The main task in brand valuation is to distinguish brand earnings from the
Romualdas Ginevičius +1 more
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Exploring the value of brands on the montenegrin bottled spring water market
Apstract: Applied Studies in Agribusiness and Commerce, 2013 The branding strategy is based on future goals relating to clients, aimed at increasing awareness of the brand, creating a positive brand image and establishing a preference for the brand and ensuing brand loyalty.
Marija Jankovic
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The Relationship of Online Brand Community, Value Creation Practices, Brand Trust, and Brand Loyalty
Jurnal Manajemen Teori dan Terapan, 2023 Objective: Companies are realizing the potential of the online brand community to increase consumer relationships. Online Brand community keeps customers using the company's products through all community activities. This study investigates the effect of
Dien Mardhiyah +4 more
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Frontiers in Psychology, 2022 The influence mechanism for brand experience in virtual sports brand communities is the subject of many studies, but these studies do not feature a holistic consideration of antecedents and consequences, and the moderating role of brand attachment is ...
Jin-Yuan Zhuo +3 more
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The Effect of Brand on Increasing Firms' Value
Tikrit Journal of Administrative and Economic Sciences, 2023 This study’s main goal is to assay how intangible assets, specifically the value of brands, affect firm value and the difference between book value (BV) and market value (MV). Excel as one of the software has been used to calculate ratios such as the B/M
Farhad Rafaat Ali Al-Kake
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Embedding knowledge and value of a brand into sustainability for differentiation [PDF]
, 2013 This is the post-print version of the final paper published in the Journal of World Business (under the provisional title "Embedding sustainability into brand knowledge and brand value for brand differentiation").
Czinkota, M. +5 more
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