Results 11 to 20 of about 14,283,040 (352)
The experimental evaluation of brand strength and brand value
Journal of Business Research, 2020 Abstract Investments in intangibles, as opposed to things such as plant and equipment, have become more and more critical to the financial performance and growth of organizations. Brands represent an important source of intangible investment. Unfortunately, expenditures for branding are still commonly treated in financial accounting as expenses ...
He, Junnan, Calder, Bobby
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Cocreated brand value: theoretical model and propositions
Journal of Brand Management, 2021 Though ample studies address the cocreation process, scholarly understanding of the outcome of such cocreative processes (i.e. cocreated value), lags behind, particularly with respect to brand-related cocreated value. Based on this gap, we explore S-D logic-informed customer cocreated brand value (CCBV), which reflects a customer’s assessment of the ...
Linda D. Hollebeek +3 more
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The Impact of Cultural Memory and Cultural Identity in the Brand Value of Agricultural Heritage: A Moderated Mediation Model. [PDF]
Behav Sci (Basel), 2023 Improving the brand value of agricultural cultural heritage can promote the development of the local social economy. Meanwhile, cultural memory and brand value are inseparable.
Zheng Q, Zhang S, Liang J, Chen Y, Ye W.
europepmc +2 more sources
Threshold effect of government subsidy, corporate social responsibility and brand value using the data of China's top 500 most valuable brands. [PDF]
PLoS One, 2021 An increasing number of firms have begun to attach importance to corporate social responsibility (CSR) to obtain sustainable strategic advantages in the competitive market.
Qi Y, Chai Y, Jiang Y.
europepmc +2 more sources
Marketing Theory, 2023 Brands are increasingly seen in light of collaborative, value creation activities of a firm and all of its stakeholders. This is strongly influenced by the emergence and dominant role that social media plays in societies globally.
Geoff Simmons, M. Durkin
semanticscholar +1 more source
Sustainability, 2022 This study investigates the effects of tourism storytelling on the tourism destination brand value, lovemarks and relationship strength. The survey data was collected from 259 respondents who had experienced tourism storytelling in South Korea. Among the
Mina Jo, Jabin Cha, Jisong Kim
semanticscholar +1 more source
Gamification for Brand Value Co-Creation: A Systematic Literature Review
Inf., 2021 Gamification, commonly defined as the use of game elements in non-game contexts, is a relatively novel term, yet it has been gaining popularity across a wide range of academic and industrial disciplines. In the marketing field, companies are increasingly
Mohamad Amir Merhabi +2 more
semanticscholar +1 more source
Asia Marketing Journal, 2021 This paper explores how the positive effect achieved when consumption value matches brand benefit can increase brand loyalty. Prior research on consumption value mainly focused on perceived value; these studies omit consumers’ views of consumption value.
Sol Namkung, Seong-Yeon Park
doaj +1 more source
Asia Pacific Management Review, 2021 This study takes the three dimensions of CSR, namely, economic (G), social (S), and environmental(E) dimensions, and the three indicators of corporate governance performance, stakeholders and environmental information disclosure, to explore the ...
H. Chiang, Yu-Chin Lin, Wen-Wen Chen
semanticscholar +1 more source
Brand as a Customer Value Driver: Relationships with Customer Engagement
Marketing of Scientific and Research Organizations, 2022 This article presents theoretical considerations regarding the concept of ‘brand’, identifying it as a value driver for customers and defining how important a brand is in the value creation process.
Maciejewski Grzegorz, Krowicki Piotr
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