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Recreational pedestrian framework – a new structural element of future cities
Архитектон, 2023 At present, the increasing importance of "green" zones in combination with "universal cycling boom" and humanization of the environment in large cities leads to the formation of new structural elements – the recreational pedestrian frameworks of the ...
Gut Valentina Yu., Klyukina Anna I.
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Criação e Desenvolvimento de uma Marca de Moda com Propósito
Convergências - Revista de Investigação e Ensino das Artes, 2021 A moda, muitasvezes, é vista como algo fútil, direcionada a pessoasfrívolas e abastadas. Contudo, cadavezmais, a modatomacaminhos que levamaoconsumoconsciente, à responsabilidade social e, acima de tudo, à inclusão social.
Milena Fernandes Allgayer +1 more
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Branding in Creative Industries: Iran's Fashion Clothing Industry [PDF]
مدیریت بازرگانی, 2022 ObjectiveFashion is a subset of creative industries and has roots in the culture of a region. In Iran, despite the long history of the textile industry and clothing production, a limited number of brands in the fashion industry have been able to get ...
Sajad Khani +3 more
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Effectiveness of Applying the Personality Typology by Archetypes in Branding
Деміург: ідеї, технології, перспективи дизайну, 2023 The purpose of the article is to find out the effectiveness of applying the personality typology by archetypes in branding. To study the regularity of communication design according to the dominant archetype of the target audience. Research methodology.
Дмитро Линник
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Metadata 2020 Workathon Proceedings - Sept 2019 [PDF]
Research Ideas and Outcomes, 2020 Metadata 2020 have been thinking about how to spend the time during 2020 to ensure that our efforts result in the greatest impact possible. In reviewing our midpoint outputs, we recognized that a key piece that often is missing in the Scholarly ...
John Chodacki +12 more
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Ecological media perspective on WhatsApp status features
Indonesian Journal of Social Sciences, 2020 The presence of the internet today makes it easy for users to carry out communication activities without limitation of distance and time. Even instant messaging such as WhatsApp, which has the primary function as a medium for communication, can be a ...
Rosa Apriliyanti
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Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty [PDF]
Marketing Intelligence & Planning, 2017 Purpose There is a rise in interest on the topic of consumer-brand relationships (CBRs) among practitioners and academics. Consumers are said to build relationships with brands that have a personality congruent with their own. The purpose of this paper is to investigate two types of brand personality traits, namely, responsible brands and active ...
Molinillo, Sebastian +3 more
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Consumer’s Brand Value Perspective of HUAWEI Watch Fit on Tik Tok Application as a Marketing Communication Tool [PDF]
Journal of Humanities and Social Sciences Mahasarakham University, 2022 The objective of this research was to study brand value of HUAWEI Watch Fit through the Tik Tok Application as a marketing communication tool in the consumer’s perspective.
Chachaya Sakuna, Jiratchaya Phit-on
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Think non-ethnic, but act ethnic: Perspectives from South Asian entrepreneurs [PDF]
Journal of Entrepreneurship, Management and Innovation, 2019 Literature pertaining to ethnic entrepreneurship assumes that religious-cultural and generational factors espouse the intention and ability of the entrepreneur towards business development.
Mark McPherson
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Umbrella Branding and the Provision of Quality [PDF]
, 2006 Consider a two-product firm that decides on the quality of each product. Product quality is unknown to consumers. If the firm sells both products under the same brand name, consumers adjust their beliefs about quality subject to the performance of both ...
Hakenes, Hendrik, Peitz, Martin
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