Results 131 to 140 of about 953,712 (378)
Agribusiness, EarlyView.Abstract Eco‐labels inform consumers about the sustainable attributes of a product, but consumer face challenges to differentiate and select for specific attributes. Certification programs are similarly challenged to incentivize adoption of sustainable practices in product supply chains when consumer ability to differentiate sustainable attributes is ...
Nicolas Gatti +5 more
wiley +1 more source
THE ROLE OF BRANDING IN MARKETING STRATEGY [PDF]
Management & Marketing, 2012 In this paper I made a discussion concerning the importance of branding in the strategy of the company. Branding theory and practice evolved in the latest years, being considered a valuable marketing investment.
Roxana DUMITRIU
doaj
An empirical study of international private label branding in the food sector in Hungary [PDF]
, 2011 Private label branding strategies differ to that of the manufacturer. The study aims to identify optimal private label branding strategies for (a) utilitarian products and (b) hedonistic products, considering the special factors reflected in consumer ...
Kelemen, Zita, Malota, Erzsébet
core
Brands as Humans: How Brand Virtuousness Relates to Brand Authenticity and Brand Attachment
Economics and CultureAbstract Research aim . Authenticity has become an essential quality for brands, with 86% of consumers preferring brands that are perceived to be authentic (Stackla, 2021). As a result, the drivers of brand authenticity are gaining momentum as an important research object.
Agne Leonaviciute +3 more
openaire +3 more sources
Agribusiness, EarlyView.Abstract The exponential expansion of the global cider market positions it as a viable alternative to traditional choices such as wine and beer. Nevertheless, there exists a paucity of research examining the various factors influencing consumer interest in cider.
Eva Parga Dans +3 more
wiley +1 more source
MODELING THE EFFECT OF BELIEF REVISIONS ON THE SUCCESS OF CO-BRANDING [PDF]
This paper provides a normative guideline regarding the successful formation of co-branding alliances for both academic researchers and practitioners. We use the expectancy-value model to quantify the mechanism of belief revision in co-branding. Starting
Chia-Lin LEE, Reinhold DECKER
core
Agribusiness, EarlyView.Abstract The Russian invasion of Ukraine in February 2022 had profound consequences for the global economy. As both countries are major commodity exporters, the food value chain was also affected. This study investigates the impact of the invasion on stock prices, profitability and sentiments of agribusinesses along the food supply chain by using an ...
Julia Höhler +2 more
wiley +1 more source
MEASURING CONSUMER-BASED BRAND EQUITY - EVIDENCE FROM ALBANIAN BANKING SECTOR [PDF]
Management & Marketing, 2012 Today brands and branding have gained a lot of attention among academics and practitioners as well, since they are considered crucial for the success of a company.
Shpëtim ÇERRI
doaj