Results 131 to 140 of about 534,714 (330)
THE ROLE OF BRANDING IN MARKETING STRATEGY [PDF]
Management & Marketing, 2012 In this paper I made a discussion concerning the importance of branding in the strategy of the company. Branding theory and practice evolved in the latest years, being considered a valuable marketing investment.
Roxana DUMITRIU
doaj
PRODUCT AND BRANDING INNOVATIONS IN THE AUSTRALIAN BEEF MARKETING SYSTEM [PDF]
Meat Standards Australia (MSA) represents a new beef classification system, derived from consumer preferences, which allows classifying beef in interesting ways to consumers and creates the basis for product differentiation and branding.
Fleming, Euan M. +4 more
core +1 more source
Why Do Retailers Advertise Store Brands Differently Across Product Categories? [PDF]
, 2018 Rachel Griffith +2 more
openalex +1 more source
Advanced Science, EarlyView.This work demonstrates ultra‐high ON‐OFF responsivity of AJP by mechanical switching valve assisted shuttering. The jet relaxation and ON‐OFF delay are substantially eliminated from greater than 35 s, maintaining patterning quality independent of the variations of printing parameters, permitting excellent process stability and universality.
Jinhang Wang +6 more
wiley +1 more source
Advanced Science, EarlyView.This work presents a dispersive full‐channel Jones matrix modulation strategy using single‐layer metasurface. By synergizing wavelength dispersion engineering with elliptical polarization bases, independent control of four Jones matrix channels is achieved across multiple wavelengths.
Hairong He +10 more
wiley +1 more source
Advanced Electronic Materials, EarlyView.. Abstract The increasing power density and miniaturization of modern electronic devices have underscored the critical need for efficient thermal management solutions. Boron nitride nanosheets (BNNS) have emerged as promising fillers for thermally conductive epoxy based composite.
Zihao Lin +7 more
wiley +1 more source
MEASURING CONSUMER-BASED BRAND EQUITY - EVIDENCE FROM ALBANIAN BANKING SECTOR [PDF]
Management & Marketing, 2012 Today brands and branding have gained a lot of attention among academics and practitioners as well, since they are considered crucial for the success of a company.
Shpëtim ÇERRI
doaj
Beyond Silicon: Toward Sustainable, NIR‐II, and Conformable Organic Photodiodes
Advanced Energy Materials, EarlyView.In this perspective, a strategic shift in organic photodetector (OPD) research is proposed: instead of the incremental advances in silicon's stronghold arena, the most impactful future for OPDs lies in addressing silicon's intrinsic limitations, i.e., detection in the longer wavelength range above silicon's coverage (>1100 nm, termed as near infrared ...
Hrisheekesh Thachoth Chandran +7 more
wiley +1 more source
Advanced Energy Materials, EarlyView.This study investigates the feasibility of scaling up Prussian White (PW)‐based cathode manufacturing at a pilot scale. Through careful PW dehydration combined with optimized aqueous processing, we report the stepwise development of industrially relevant 1 Ah pouch cells and evaluate their performance under various conditions.
Faduma M. Maddar +7 more
wiley +1 more source