Results 141 to 150 of about 199,096 (297)

Comparison and Estimation of Brand Value for the Operation Strategies [PDF]

, 2022
国梁 杨, Jiayi Gong
openalex   +1 more source

How Does Cultural and Colonial Heritage Affect Optimal Branding Strategies? Evidence From the Rice Sector in Senegal

Agribusiness, EarlyView.
ABSTRACT Africa's cultural and colonial heritage has profoundly segmented rice markets. Whereas in ancient centers of rice domestication, consumers maintained preferences for local rice consistent with their cultural heritage, preferences have shifted toward imported Asian rice in coastal areas around seaports, due to prior exposure to colonial import ...
Kofi Britwum, Matty Demont
wiley   +1 more source

Unpacking the effects of brand authenticity on consumer trust and loyalty in nutrition: a psychological perspective. [PDF]

Front Nutr
Lyu M, Wang S, Zhang J.
europepmc   +1 more source

Dolalak in Branding Activities of Purworejo Regency, Central Java

, 2018
Agus Setyawan, Didit Widiatmoko Soewardikoen   +1 more
openalex   +1 more source

The Bitter Taste of Brazil's Temporary Import Ban on Robusta Coffee

Agribusiness, EarlyView.
ABSTRACT Brazil, a leading Robusta coffee producer and exporter, faced a significant drought in 2016–2017, which drastically reduced production and depleted stocks. Consequently, Brazil temporarily permitted the import of one million 60‐kg bags of Robusta coffee in the spring 2017. An import ban was imposed shortly afterward due to lobbying by domestic
Hanifi Otgun, John Beghin, Fernando Maximiliano   +2 more
wiley   +1 more source

China's cigarette health warning labels: Undermined by branding. [PDF]

Tob Induc Dis
Nian Q, Smith KC, Welding K, Brown JL, Wang Z, Zheng P, Ren C, Cohen JE.   +7 more
europepmc   +1 more source

Sustainability, brand authenticity and Instagram messaging

Sandy Bulmer, Nitha Palakshappa, Sarah Dodds, Sarah Harper   +3 more
openalex   +1 more source

Measuring Brand Performance: From Customer Based Brand Equity to Brand Financial Value

, 2019
Dimitar Kovachevski, Ilijana Petrovska, Venera Krliu Handjiski   +2 more
openalex   +2 more sources

Branding Strategy Taman Herbal Bejo In Bandung City as One Way Tackling Environmental Problems In Urban Areas [PDF]

, 2020
Yanti Setianti, Henny Sri Mulyani, Feliza Zubair   +2 more
openalex   +1 more source

Price Premiums for Single‐Name and Compound‐Name Geographical Indications in Swiss Cheese Trade

Agribusiness, EarlyView.
ABSTRACT Geographical indications (GIs) have become increasingly important in agri‐food markets, especially in Europe. For Swiss cheese imports and exports, we analyze whether GIs are associated with higher trade prices. We find that price premiums can be obtained for both exports and imports. However, this is only the case for cheeses with single name
Judith Irek
wiley   +1 more source