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Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
, 2020 Technological advances have resulted in a hyperconnected world, requiring a reassessment of branding research from the perspectives of firms, consumers, and society. Brands are shifting away from single ownership to shared ownership, as heightened access
V. Swaminathan +4 more
semanticscholar +1 more source
The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty
Jurnal Manajemen, 2020 The aim of this research is to examine the positive influence of brand awareness, brand image, and brand trust on brand loyalty. The coffee shop business in big cities in Indonesia is growing rapidly. Each coffee shop strives to show its uniqueness.
Ian N. Suryawan Ronnie R. Masman +1 more
openaire +3 more sources
STRATEGI KOMUNIKASI PEMASARAN ONLINE PRODUK BUSANA MUSLIM QUEENOVA
Jurnal Visi Komunikasi, 2017 Queenova is one of the Muslim fashion brand who play in the online market that has been able to grow rapidly. The purpose of this study is to find out the online marketing communication strategy conducted by Queenova Muslim fashion in increasing brand ...
Dian Sarastuti
doaj +1 more source
City Branding Dimensions, Strategies, and Obstacles
Jurnal Bina Praja, 2023 City branding is carried out to develop cities, attract tourism, introduce the city's wealth, and improve the community's quality of life. Various ways are done to show the uniqueness and distinctiveness that is owned.
Fatimatuz Zahrah
doaj +1 more source
Anti-Systemic Revolutionary Countries in the International System: Islamic Republic of Iran and Religious Branding [PDF]
Codrul Cosminului, 2021 Nation branding concerns the overall perceptions toward a country at the international level. Different countries acquire different branding based on their positive characteristics and advantages, such as economy, culture, politics, governance, tourism ...
Arash Beidollahkhani, Yaser Kahrazeh
doaj +1 more source
Branding the nation: Towards a better understanding [PDF]
, 2009 This paper aims to clarify some misunderstanding about nation branding. It examines the origins and interpretations of the concept, and draws a comparison between nation branding and commercial branding.
A Triandafyllidou +33 more
core +1 more source
Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities? [PDF]
, 2011 Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency.
A Beerli Palacio +44 more
core +1 more source
Social media marketing, functional branding strategy and intentional branding [PDF]
Problems and Perspectives in Management, 2018 It has been suggested that social media marketing may be inclined more towards functional branding than intentional branding. The present study empirically examined the relationship between social media marketing strategies, intentional branding and ...
Mohammad Fahmi Al-Zyoud
doaj +1 more source
Convergências - Revista de Investigação e Ensino das Artes, 2022 A onda do empreendedorismo motivada pelas crises econômicas, diminuição da oferta de emprego, facilidade e acesso à informação, busca por oportunidades e mudanças comportamentais das novas gerações, motivou o aumento significativo das pequenas e médias ...
Gabriel Meneses +2 more
doaj +1 more source
Nation branding: what is being branded? [PDF]
, 2006 Nation branding and nation brand are two different concepts. A nation has a brand image with or without nation branding. This paper examines the concept of nation branding, focusing on the central question of what is being branded.
Anholt, S. +9 more
core +1 more source