Results 11 to 20 of about 199,096 (297)
Convergências - Revista de Investigação e Ensino das Artes, 2022 A onda do empreendedorismo motivada pelas crises econômicas, diminuição da oferta de emprego, facilidade e acesso à informação, busca por oportunidades e mudanças comportamentais das novas gerações, motivou o aumento significativo das pequenas e médias ...
Gabriel Meneses +2 more
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Metadata 2020 Workathon Proceedings - Sept 2019 [PDF]
Research Ideas and Outcomes, 2020 Metadata 2020 have been thinking about how to spend the time during 2020 to ensure that our efforts result in the greatest impact possible. In reviewing our midpoint outputs, we recognized that a key piece that often is missing in the Scholarly ...
John Chodacki +12 more
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Anti-Systemic Revolutionary Countries in the International System: Islamic Republic of Iran and Religious Branding [PDF]
Codrul Cosminului, 2021 Nation branding concerns the overall perceptions toward a country at the international level. Different countries acquire different branding based on their positive characteristics and advantages, such as economy, culture, politics, governance, tourism ...
Arash Beidollahkhani, Yaser Kahrazeh
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Digital Marketing and Consumer Behavioral Psychology: The Transformation of Brand Marketing Mode [PDF]
SHS Web of ConferencesThe advent of the digital age has brought new challenges to the traditional marketing model, and the changes in consumer behavior and psychology have also prompted profound changes in the brand marketing model.
Li Ang
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City Branding Dimensions, Strategies, and Obstacles
Jurnal Bina Praja, 2023 City branding is carried out to develop cities, attract tourism, introduce the city's wealth, and improve the community's quality of life. Various ways are done to show the uniqueness and distinctiveness that is owned.
Fatimatuz Zahrah
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Understanding brands, branding and brand equity [PDF]
Interactive Marketing, 2003 Branding has become a top management priority which has necessitated that all members of an organisation have an understanding and appreciation of some branding basics. Towards that goal, this paper outlines some important principles of brands, branding and brand equity.
openaire +1 more source
Jurnal Minfo Polgan, 2023 Perkembangan pariwisata di Indonesia berkembang sangat pesat karena Indonesia memiliki banyak tempat wisata menarik dan oleh-oleh khas Indonesia. Oleh karena itu, tujuan dari riset penelitian ini ialah untuk mengidentifikasikan apakah Kualitas Terpercaya, Kepuasan Merek, Kesadaran Merek, Cinta Merek, dan Kepercayaan Merek mampu mempengaruhi loyalitas ...
Nuzula Agustin, Isnaini +6 more
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STRATEGI KOMUNIKASI PEMASARAN ONLINE PRODUK BUSANA MUSLIM QUEENOVA
Jurnal Visi Komunikasi, 2017 Queenova is one of the Muslim fashion brand who play in the online market that has been able to grow rapidly. The purpose of this study is to find out the online marketing communication strategy conducted by Queenova Muslim fashion in increasing brand ...
Dian Sarastuti
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Social media marketing, functional branding strategy and intentional branding [PDF]
Problems and Perspectives in Management, 2018 It has been suggested that social media marketing may be inclined more towards functional branding than intentional branding. The present study empirically examined the relationship between social media marketing strategies, intentional branding and ...
Mohammad Fahmi Al-Zyoud
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How chatbot e-services motivate communication credibility and lead to customer satisfaction: The perspective of Thai consumers in the apparel retailing context [PDF]
Innovative Marketing, 2022 A Correction to this article was published on 13 July 2023 Many apparel retailing brands use e-service marketing tools such as a chatbot (a system that is available 24 hours a day, 7 days a week) to increase their competitive advantage in ...
Akawut Jansom +2 more
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