Results 21 to 30 of about 199,096 (297)
Industry Innovation and Brand-Mode Shift
Maketingu Janaru, 2019 Brand strategy is defined to be based on the cognition of customers, and is centered on the "exchange, sense, symbol" principle and designed for integration of management, marketing, and communication.
Kazuhiko Mori
doaj +1 more source
EFFECTIVENESS OF BRANDING OF INTERCOMPANY COOPERATION IN THE CONTEXT OF ECONOMY DIGITALISATION
Baltic Journal of Economic Studies, 2023 The research is devoted to the development of scientific and practical recommendations for the realisation of branding of interfirm cooperation in the conditions of digitalisation of the economy.
Svitlana Kovalchuk +2 more
doaj +1 more source
Classification results for polyharmonic helices in space forms
Comptes Rendus. MathématiqueWe derive various classification results for polyharmonic helices, which are polyharmonic curves whose geodesic curvatures are all constant, in space forms.
Branding, Volker
doaj +1 more source
, 2020 A brand can be defined as a set of tangible and intangible attributes designed to create awareness and identity, and to build the reputation of a product, service, person, place, or organization. The objective of branding strategy is to create brands that are differentiated from the competition, thereby reducing the number of perceived substitutes in ...
Sammut-Bonnici, Tanya +2 more
openaire +1 more source
Commentary on Watanabe and Takeda
Empirical Musicology ReviewThis is a commentary on Watanabe and Takeda's article, "Why do I like Schumann more than Chopin? A Physiological Analysis of Pianists' Affinities for Composers".
Urtė Cinelytė
doaj +1 more source
VILLAGE AND RURAL BRANDING: Strategies for Developing Distinctive Values in Rural Areas
Journal Communication Spectrum, 2017 The development of geographical branding has made any place and space valuable if it is well communicated. This is no exception in the context of village and rural branding. Countries with rich villages and rural areas, such as Indonesia, should consider
Bambang Sukma Wijaya
doaj +1 more source
PENGARUH STRATEGI CO-BRANDING TERHADAP KEPUTUSAN PEMBELIAN
Journal of Management and Accounting, 2023 Co-branding is often striven by marketers. There are many advantages of co-branding for a brand that makes many companies do joint branding. This research was conducted with the aim of knowing the effect of co-branding strategy on purchasing ...
Lina Budiarti, Rena Feri Wijayanti
doaj +1 more source
Sustainability preferences of luxury consumers: Is all that glitters green?
Future Business JournalThe topic of sustainability is becoming increasingly important in both business and academia. While extensive research exists on this topic in the general consumer segment, research in the luxury segment is still scarce.
Caroline Grauel +2 more
doaj +1 more source
ACADEMIC BRANDING: Individual and Institutional Perspectives
Journal Communication Spectrum, 2016 Branding occurs in the business world and non-business (social, cultural, political, etc.). Branding is not only useful in the professional realm but also academically.
Bambang Sukma Wijaya
doaj +1 more source
Molecular Oncology, EarlyView.The cancer problem is increasing globally with projections up to the year 2050 showing unfavourable outcomes in terms of incidence and cancer‐related deaths. The main challenges are prevention, improved therapeutics resulting in increased cure rates and enhanced health‐related quality of life.
Ulrik Ringborg +43 more
wiley +1 more source