How chatbot e-services motivate communication credibility and lead to customer satisfaction: The perspective of Thai consumers in the apparel retailing context [PDF]
Innovative Marketing, 2022 A Correction to this article was published on 13 July 2023 Many apparel retailing brands use e-service marketing tools such as a chatbot (a system that is available 24 hours a day, 7 days a week) to increase their competitive advantage in ...
Akawut Jansom +2 more
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What defines “successful” university brands? [PDF]
, 2010 Purpose. Branding in universities has become an increasingly topical issue among practitioners, with some institutions committing substantial financial resources to branding activities.
Chapleo, Chris
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Industry Innovation and Brand-Mode Shift
Maketingu Janaru, 2019 Brand strategy is defined to be based on the cognition of customers, and is centered on the "exchange, sense, symbol" principle and designed for integration of management, marketing, and communication.
Kazuhiko Mori
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EFFECTIVENESS OF BRANDING OF INTERCOMPANY COOPERATION IN THE CONTEXT OF ECONOMY DIGITALISATION
Baltic Journal of Economic Studies, 2023 The research is devoted to the development of scientific and practical recommendations for the realisation of branding of interfirm cooperation in the conditions of digitalisation of the economy.
Svitlana Kovalchuk +2 more
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A note on twisted Dirac operators on closed surfaces
, 2018 We derive an inequality that relates nodal set and eigenvalues of a class of twisted Dirac operators on closed surfaces and point out how this inequality naturally arises as an eigenvalue estimate for the $\rm Spin^c$ Dirac operator.
Branding, Volker
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Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty [PDF]
Marketing Intelligence & Planning, 2017 Purpose There is a rise in interest on the topic of consumer-brand relationships (CBRs) among practitioners and academics. Consumers are said to build relationships with brands that have a personality congruent with their own. The purpose of this paper is to investigate two types of brand personality traits, namely, responsible brands and active ...
Molinillo, Sebastian +3 more
openaire +2 more sources
Classification results for polyharmonic helices in space forms
Comptes Rendus. MathématiqueWe derive various classification results for polyharmonic helices, which are polyharmonic curves whose geodesic curvatures are all constant, in space forms.
Branding, Volker
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Energy methods for Dirac-type equations in two-dimensional Minkowski space
, 2018 In this article we develop energy methods for a large class of linear and nonlinear Dirac-type equations in two-dimensional Minkowski space. We will derive existence results for several Dirac-type equations originating in quantum field theory, in ...
Branding, Volker
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Commentary on Watanabe and Takeda
Empirical Musicology ReviewThis is a commentary on Watanabe and Takeda's article, "Why do I like Schumann more than Chopin? A Physiological Analysis of Pianists' Affinities for Composers".
Urtė Cinelytė
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VILLAGE AND RURAL BRANDING: Strategies for Developing Distinctive Values in Rural Areas
Journal Communication Spectrum, 2017 The development of geographical branding has made any place and space valuable if it is well communicated. This is no exception in the context of village and rural branding. Countries with rich villages and rural areas, such as Indonesia, should consider
Bambang Sukma Wijaya
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