How chatbot e-services motivate communication credibility and lead to customer satisfaction: The perspective of Thai consumers in the apparel retailing context [PDF]
Innovative Marketing, 2022 A Correction to this article was published on 13 July 2023 Many apparel retailing brands use e-service marketing tools such as a chatbot (a system that is available 24 hours a day, 7 days a week) to increase their competitive advantage in ...
Akawut Jansom +2 more
doaj +1 more source
Nation branding: what is being branded? [PDF]
, 2006 Nation branding and nation brand are two different concepts. A nation has a brand image with or without nation branding. This paper examines the concept of nation branding, focusing on the central question of what is being branded.
Anholt, S. +9 more
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Branding Practices on Four Dairies in Kantale, Sri Lanka. [PDF]
, 2018 Hot-iron branding is illegal in Sri Lanka, but is still commonly used to identify dairy herds in extensive farming systems, which are primarily located in the countrys Dry Zone.
Adcock, Sarah +3 more
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Industry Innovation and Brand-Mode Shift
Maketingu Janaru, 2019 Brand strategy is defined to be based on the cognition of customers, and is centered on the "exchange, sense, symbol" principle and designed for integration of management, marketing, and communication.
Kazuhiko Mori
doaj +1 more source
EFFECTIVENESS OF BRANDING OF INTERCOMPANY COOPERATION IN THE CONTEXT OF ECONOMY DIGITALISATION
Baltic Journal of Economic Studies, 2023 The research is devoted to the development of scientific and practical recommendations for the realisation of branding of interfirm cooperation in the conditions of digitalisation of the economy.
Svitlana Kovalchuk +2 more
doaj +1 more source
PENGARUH STRATEGI CO-BRANDING TERHADAP KEPUTUSAN PEMBELIAN
Journal of Management and Accounting, 2023 Co-branding is often striven by marketers. There are many advantages of co-branding for a brand that makes many companies do joint branding. This research was conducted with the aim of knowing the effect of co-branding strategy on purchasing ...
Lina Budiarti, Rena Feri Wijayanti
doaj +1 more source
A note on twisted Dirac operators on closed surfaces
, 2018 We derive an inequality that relates nodal set and eigenvalues of a class of twisted Dirac operators on closed surfaces and point out how this inequality naturally arises as an eigenvalue estimate for the $\rm Spin^c$ Dirac operator.
Branding, Volker
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Classification results for polyharmonic helices in space forms
Comptes Rendus. MathématiqueWe derive various classification results for polyharmonic helices, which are polyharmonic curves whose geodesic curvatures are all constant, in space forms.
Branding, Volker
doaj +1 more source
VILLAGE AND RURAL BRANDING: Strategies for Developing Distinctive Values in Rural Areas
Journal Communication Spectrum, 2017 The development of geographical branding has made any place and space valuable if it is well communicated. This is no exception in the context of village and rural branding. Countries with rich villages and rural areas, such as Indonesia, should consider
Bambang Sukma Wijaya
doaj +1 more source
Energy methods for Dirac-type equations in two-dimensional Minkowski space
, 2018 In this article we develop energy methods for a large class of linear and nonlinear Dirac-type equations in two-dimensional Minkowski space. We will derive existence results for several Dirac-type equations originating in quantum field theory, in ...
Branding, Volker
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