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Jurnal Minfo Polgan, 2023 Perkembangan pariwisata di Indonesia berkembang sangat pesat karena Indonesia memiliki banyak tempat wisata menarik dan oleh-oleh khas Indonesia. Oleh karena itu, tujuan dari riset penelitian ini ialah untuk mengidentifikasikan apakah Kualitas Terpercaya, Kepuasan Merek, Kesadaran Merek, Cinta Merek, dan Kepercayaan Merek mampu mempengaruhi loyalitas ...
Nuzula Agustin, Isnaini +6 more
openaire +2 more sources
The use of Twitter on fashion brands. A comparison between luxury and low-cost brands [PDF]
, 2018 En este artículo se analizó comparativamente la capacidad dialógica de las marcas de moda de lujo frente a las denominadas low-cost en la red social Twitter.
Garcia Medina, Irene +2 more
core +3 more sources
Exploring Consumer’s Expectations and Perceptions of Brands During the Coronavirus Contingency
Ciencias Administrativas Teoría y Praxis, 2022 In the midst of a vast spread of COVID-19 across the world, legal regulations were introduced in most countries including social distancing, travel restrictions, and a lockdown in an attempt to slow down the spread of the virus.
Teresa Treviño Benavides +1 more
doaj +1 more source
The globalisation of Chinese brands [PDF]
, 2006 China has taken over Japan over the last decade to become the largest manufacturer and exporter of more than one hundred consumer products. However, China, as “the world factory”, has yet to create a single brand that is recognised worldwide.
Fan, Y
core +1 more source
EDIS, 2019 Electronic logging devices, or ELDs, became mandatory for commercial motor carriers December 18, 2017. The compliance timeline for the produce industry was delayed with two 90-day waivers.
Fritz Roka, Tara Wade, Craig Sprouse
doaj +5 more sources
What defines “successful” university brands? [PDF]
, 2010 Purpose. Branding in universities has become an increasingly topical issue among practitioners, with some institutions committing substantial financial resources to branding activities.
Chapleo, Chris
core +1 more source
Advancements and Challenges of Cigar Science, Testing and Regulation: A Review
Contributions to Tobacco and Nicotine Research, 2022 On May 10, 2016, the U.S. Food and Drug Administration (FDA) published a Final Rule that extended its regulatory authority to all tobacco products, including e-cigarettes, cigars, hookah and pipe tobacco (Deemed Products).
Abrokwah Richard Y., Tayyarah Rana
doaj +1 more source
Digital Policy Studies, 2023 Value creation in the 4IR is customer-centric, interactive and hyper-personalised. Real-time consumer brand experiences, interactions and relations can be transformed into quantifiable data that can be monitored and tracked (‘datafication’).
Caroline Azionya
doaj +1 more source
The national image of global brands [PDF]
, 2002 As the Chinese use characters based on ideograms, international brands have to choose a proper Chinese name for the market. This paper presents the findings from a detailed study of the Chinese names of 100 international brands along three dimensions ...
Fan, Y
core +1 more source
, 2020 A brand can be defined as a set of tangible and intangible attributes designed to create awareness and identity, and to build the reputation of a product, service, person, place, or organization. The objective of branding strategy is to create brands that are differentiated from the competition, thereby reducing the number of perceived substitutes in ...
Sammut-Bonnici, Tanya +2 more
openaire +1 more source