The national image of global brands [PDF]
, 2002 As the Chinese use characters based on ideograms, international brands have to choose a proper Chinese name for the market. This paper presents the findings from a detailed study of the Chinese names of 100 international brands along three dimensions ...
Fan, Y
core +1 more source
Vertical competition between manufacturers and retailers and upstream incentives to innovate and differentiate [PDF]
Vertical competition, namely competition between retailers' store brands (or private labels) and manufacturers' brands has become a crucial factor of change of the competitive environment in several industries, particularly in the grocery and food ...
Venturini, Luciano
core +1 more source
Estimation of the Effects of New Brands on Incumbents' Profits and Consumer Welfare: The U.S. Processed Cheese Market Case [PDF]
We estimate the effects of new brands on market competition and consumer welfare in the U.S. processed cheese market. We find that an observed increase in consumer welfare was attributable mainly to an increase in the number of brands in the sample ...
Kim, Donghun
core +1 more source
The relationship between in-store marketing and observed sales for organic versus fair trade products [PDF]
To stimulate sales of sustainable products, such as organic and fair trade products, retailers need to know whether their in-store instruments effectively enhance market shares. This study uses sales data and a multilevel modeling approach to explain the
Herpen, E., van +2 more
core +2 more sources
Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special reference to telecommunication industry of Sri Lanka [PDF]
Sri Lanka is emerging as service sector driven economy with the GDP penetration of 50%-60% from service sector. After imposing the open economy policy in 1977, local brands had to gear ahead with intensive competition came from international brands ...
Dissanayake, Ravindra, Weerasiri, Sudath
core +1 more source
Assessment of microbranding as an alternative marking technique for long-term identification of New Zealand lizards [PDF]
, 2012 ‘Microbranding’, a system for individually identifying reptiles and amphibians based on a numbered code of spot brands applied to the body and limbs, was tested on New Zealand skinks and geckos.
Cockburn, Stu +6 more
core +1 more source
Branding sustainability : opportunity and risk behind a brand-based approach to sustainable markets [PDF]
, 2014 ephemera works with a Creative Commons Licence, which allows others to copy, distribute and transmit the work, so long as the work is attributed to the author(s).
Halliday, Sue, Lehner, Matthias
core
Trading Away Wide Brands for Cheap Brands [PDF]
Firms face competing needs to expand product variety and reduce production costs. Trade policy affects firm investments in product variety and production processes differently. Access to larger markets enables innovation to reduce costs.
Swati Dhingra
core
The emergence of pan-Asian brands: regional strategies of Japanese cosmetic brands [PDF]
, 2009 In this article, I analyse the regional strategy of luxury Japanese cosmetics brands to investigate the claim of the Japanisation of Asia. I begin by examining the emergence of pan-Asian advertising for Japanese cosmetic brands, then make the case for an
Oyama, Shinji
core
SALES RESPONSES TO RECALLS FOR LISTERIA MONOCYTOGENES: EVIDENCE FROM BRANDED READY-TO-EAT MEATS [PDF]
Empirical models are used to measure sales losses experienced by frankfurter brands following a recall for a foodborne pathogen. Recalled brands experience a 22 to 27 percent sales decline after a recall.
Hamm, Sandra J. +2 more
core +1 more source