Results 341 to 350 of about 780,926 (363)

Branding, brand equity, and brand extensions

2008
openaire   +1 more source

Managing brands and customer engagement in online brand communities

Journal of Service Management, 2013
Jochen Wirtz, B Ramaseshan, Joris J Van De Klundert   +2 more
exaly  

Brands & branding

1988
openaire   +1 more source

Brands and Branding: Research Findings and Future Priorities

Marketing Science, 2006
Kevin Lane Keller
exaly  

Brands and Branding

2010
Jenny Harrow, Susan Lord, Jan Sacharko, Allyson Reaves, Anne Sander, Martha Chen, Michael Bisesi, Jan R. Busse, Jed Emerson, Anael LaBigne, Regina List, Gabriel Berger, Alexia Duten, Odile Bour, David Horton Smith, Anael Labigne, Regina List, A. Joseph Borrell, Martin Hölz, Regina List, Jane Hudson, Timothy R. Dahlstrom, Tullia B. Hamilton, Allyson Reaves, Gordon Shockley, David B. Howard, Freya Brune, Bernhard Ebbinghaus, Sebastian Koos   +28 more
openaire   +1 more source

Four hundred and sixty brands of e-cigarettes and counting: implications for product regulation

Tobacco Control, 2014
Shu-Hong Zhu, Jessica Y Sun
exaly  

Brands, Branding and the Branded

2010
Spicer, André, Kärreman, Dan
openaire   +1 more source

Branding: Brand Management

2020
openaire   +1 more source

Managing Brands in the Social Media Environment

Journal of Interactive Marketing, 2013
Sonja Gensler, Franziska Völckner, Yuping Liu-Thompkins   +2 more
exaly  

The effect of social media communication on consumer perceptions of brands

Journal of Marketing Communications, 2016
Bruno Schivinski, Dariusz Dabrowski
exaly