Results 351 to 360 of about 780,926 (363)

Brands and Branding

2016
openaire   +1 more source

Branding and Brand Equity Models

2014
Tulin Erdem, Joffre Swait
openaire   +2 more sources

Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention

Telematics and Informatics, 2017
Joe Phua, Jihoon Kim
exaly  

Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me

Journal of Consumer Psychology, 2017
Deborah J Macinnis
exaly  

Brand Gender, Behavioral Branding und Brand Equity

2023
openaire   +1 more source

Customer Engagement With Tourism Brands

Journal of Hospitality and Tourism Research, 2014
Kevin Kam Fung So, Ceridwyn King, Beverley Sparks   +2 more
exaly  

Brands and Branding

2012
openaire   +1 more source

Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities

Journal of Marketing, 2006
exaly  

Purchase intention for luxury brands: A cross cultural comparison

Journal of Business Research, 2012
exaly  

Brands and Branding

openaire   +1 more source