Results 61 to 70 of about 780,926 (363)

Entrepreneurship and the development of global brands [PDF]

, 2007
Over the course of the twentieth century, entrepreneurs developed a number of successful global brands in consumer-goods industries. However, few independent brands survived the merger waves of the 1980s. To address the question of why so few independent
Aaker, Bonin, Brown, Bure, Casson, Casson, Cavanaugh, Chandler, Chernatony, Chernatony, Corley, Dalle, Dyer, Fitzgerald, Forden, Gartner, Glamann, Gourvish, Heer, Jones, Jones, Jones, Keller, King, Koehn, Mark Casson, Marshall, McKnight, Monsen, Morgenthaler, Nonaka, O'Higgins, Peiss, Pfiffner, Polany, Rubinstein, Schultz, Schumpeter, Simmons, Teresa da Silva Lopes, Trimarco, Williams, Woodhead   +42 more
core   +1 more source

A Systematic Review of Evidence on the Clinical Effectiveness of Surveillance Imaging in Children With Medulloblastoma and Ependymoma

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Surveillance imaging aims to detect tumour relapse before symptoms develop, but it's unclear whether earlier detection of relapse leads to better outcomes in children and young people (CYP) with medulloblastoma and ependymoma. This systematic review aims to identify relevant literature to determine the efficacy of surveillance magnetic ...
Lucy Shepherd, Melissa Taylor, Helen Fulbright, Bob Phillips   +3 more
wiley   +1 more source

Consumer negativity towards brands: Brand hate or brand switch

Pressacademia, 2019
Purpose- Consumer negativity is one of crucial concepts for understanding and evaluating consumers in today’s world, since emotions play key role for consumer decision making. The study aims to examine consumer negativity with related concepts (brand hate and brand switch) in Turkey context.
PİNARBASİ, Fatih, ENGİNKAYA, Ebru
openaire   +3 more sources

Pengaruh Brand Personality, Brand Love dan Brand Image Terhadap Brand Advocacy

ARBITRASE: Journal of Economics and Accounting, 2023
This study aims to find out how brand personality, brand love and brand image influence brand advocacy (a case study on wardah cosmetics reviewers in the female daily forum). By using a quantitative method, data from this study were collected from consumers or users of some think skincare products. The sampling technique used a non-probability sampling
Oktaviya Rahmawati, Kuwat Riyanto
openaire   +1 more source

Patient‐Level Barriers and Facilitators to Inpatient Physical Therapy in Adolescents and Young Adults With a Hematological Malignancy: A Qualitative Study

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Despite their increased risk for functional impairment resulting from cancer and its treatments, few adolescents and young adults (AYAs) with a hematological malignancy receive the recommended or therapeutic dose of exercise per week during inpatient hospitalizations.
Jennifer A. Kelleher, Jennifer L. Bernstein, Katia M. Crisler, Julia K. Herriott, Kimberly L. Klages, Robin E. Norris, Mariann L. Strenk, Sarah E. Bills, Meghan E. McGrady   +8 more
wiley   +1 more source

Even when it feels difficult to think why I like you, I still do: The role of content, cognitive feelings and thinking systems on the evaluation of close and prominent brands

South African Journal of Business Management, 2020
Purpose: The purpose of the present investigation was to examine the influence of recalling many versus few brand attributes on brand evaluations, the mediating role of ease of recall and whether this mediated effect was moderated by thinking styles ...
Rogelio Puente-Diaz, Judith Cavazos-Arroyo   +1 more
doaj   +1 more source

E-BRANDING vs. TRADITIONAL BRANDING [PDF]

Modern Management Review, 2015
Television, radio and press for many years reigned supreme in the marketing market, and made it possible to reach out effectively to a wide audience. However, we are now observing a decreasing effectiveness of traditional forms of brand communication (communication through TV, in the press, on the radio or by the use of outdoor advertising).
openaire   +3 more sources

Pengaruh Brand Association, Brand Reliability, Dan Brand Intention Terhadap Brand Loyalty

Jurnal Ilmiah Manajemen Kesatuan, 2023
This study aims to determine whether Brand Association, Brand Reliability, and Brand Intention have a partial and simultaneous effect on Brand Loyalty. The population in this study are consumers who have used Indihome in the city of Bogor with a total sample of 150 people. The sampling method used is a non-random sampling method.
Sandy Wibisono, Teresa Clarita, Sulistiono Sulistiono   +2 more
openaire   +1 more source

Assessment of microbranding as an alternative marking technique for long-term identification of New Zealand lizards [PDF]

, 2012
‘Microbranding’, a system for individually identifying reptiles and amphibians based on a numbered code of spot brands applied to the body and limbs, was tested on New Zealand skinks and geckos.
Cockburn, Stu, Gartrell, Brett, Goddard, Kara, Goold, Mike, Hitchmough, Rodney, Ling, Nicholas, Neilson, Keri   +6 more
core   +1 more source

Fetishism or Ideology? A Contribution to the Political Economy of Television

tripleC: Communication, Capitalism & Critique, 2017
The dominant approach to the political economy of television argues that television produces "audience commodity" which is sold to advertisers. It situates the economic effects of television in the sphere of subjects and subjectivity.
Noam Yuran
doaj   +1 more source