Results 51 to 60 of about 26,621 (263)

Impacting Brand Awareness and Emotions in Retail Consumer Decision-Making Within a Digital Context

Analytics
This study explores the intricate behavioral consumer psychology dynamics of how certain elements—color, price, gender differences, and the concept of the frequency illusion—affect emotions, brand awareness, and consumer decision-making in a digital ...
Hiba Jbara, Sam El Nemar, Wael Bakhit, Demetris Vrontis, Alkis Thrassou   +4 more
doaj   +1 more source

Innovative means of communication in the brewing trade and exploration of their potential.

Kvasný průmysl, 2013
In the current highly competitive environment and constantly changing conditions and with changing consumer habits, breweries are faced with the problem of what, how, when and with whom to communicate and where to seek allies on the way to the end ...
Josef VACL
doaj   +1 more source

Small Businesses and Small Business Finance during the Financial Crisis and the Great Recession: New Evidence From the Survey of Consumer Finances

Finance and Economics Discussion Series, 2015
We use the Federal Reserve’s 2007, 2009 re-interview of 2007 respondents, and 2010 Surveys of Consumer Finances (SCFs) to examine the experiences of small businesses owned and actively managed by households during these turbulent years. This is the first paper to use these SCFs to study small businesses even though the surveys contain extensive data on
Arthur B. Kennickell, Myron L. Kwast, Jonathan Pogach   +2 more
openaire   +1 more source

Do Universal Free School Meals Improve the Dietary Quality of Food‐At‐Home Purchases?

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Since 2014, the number of schools offering universal free meals to all enrolled children without requiring annual meal applications has increased meaningfully. Using USDA's Purchase to Plate Crosswalk, a difference‐in‐differences framework, and a nationwide consumer panel, the effect of universal‐free‐meal exposure on the diet quality of food ...
Xueying Ma, Andres Cuadros‐Meñaca, Michael R. Thomsen   +2 more
wiley   +1 more source

PENERAPAN STRATEGI SEGMENTASI, TARGETING, DAN POSITIONING (STP) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA CAFÉ LAMANDA SUNGAI PENUH

Media Mahardhika: Media Komunikasi Ekonomi dan Manajemen
Increasingly fierce business competition requires businesses to implement appropriate marketing strategies to attract and retain consumers. One important strategy in marketing is Segmentation, Targeting, and Positioning (STP).
Anggia Ayu Lestari, Melifia Liantifa, Zachari Abdallah   +2 more
doaj   +1 more source

Farmers' Preferences for Gene Editing Crops and Influencing Factors

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Gene editing (GE) is gaining momentum worldwide, but limited data on UK farmers' preferences hinders our understanding of its potential impact amid deregulation debates. Based on a survey of 200 English arable farmers, we employ a Latent Class Analysis and Multinomial Logit regressions to investigate current preferences for GE crops.
Bertolozzi‐Caredio Daniele, Vigani Mauro   +1 more
wiley   +1 more source

Barriers to replacing single-use packaging with circular reuse business models: A UK and Vietnamese context

Cleaner and Responsible Consumption
Replacing single use plastic packaging with repeatedly refilled reusable containers is a ‘refill on the go’ business model that can contribute to circular economy objectives.
E. Cullen, M. Yang, M.N. Sule
doaj   +1 more source

Low Participation and Risk Reduction Potential of Supplemental Crop Insurance in the United States

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Federally subsidized crop insurance is a cornerstone of U.S. farm risk management, yet policies with the greatest share of participation only trigger indemnities after losses exceed 15%. Supplemental insurance was introduced to cover part of this deductible, but participation remains largely unchanged.
Francis Tsiboe, Hunter Biram, Amy Hagerman   +2 more
wiley   +1 more source

Staging an Experience of Cultural Heritage Preservation: Consumers' Willingness to Pay for Heirloom Rice in the Philippines

Agribusiness, EarlyView.
ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley   +1 more source

Implementation of Direct Marketing to the Family as the End Consumer

Tržište, 2011
This paper explores and analyzes the implementation of direct marketing aimed at families as a specific consumer on the business-to-consumer market. The paper contains a summarized overview of the basic characteristics of direct marketing as one of the ...
Lana Kosić
doaj