Results 101 to 110 of about 12,370,071 (280)

Cause related marketing: review of literature and perspectives

, 2018
Care about social issues has become a part of marketing strategies, at least for large companies. Moreover, nowadays consumers are more and more aware of their “power” to put pressure on companies by selecting products from responsible firms.
Raffaele Campo, Pierfelice Rosato
core  

Upscaling Pulsed Laser Fragmentation in Liquids by Advanced Free‐Flow Setups

Advanced Materials Technologies, EarlyView.
Advanced flow setups providing thin colloid films are introduced to upscale pulsed laser fragmentation in liquids for sustainable nanoparticle synthesis. Their potential is demonstrated by yielding remarkably small ZnO nanoparticles of <7 nm. Numerical simulations complement the study, revealing that the superior performance can be attributed to ...
Jan Lino Kricke, Zongwen Fu, Sebastian Burgmann, Uwe Janoske, Carlos Doñate‐Buendía, Bilal Gökce   +5 more
wiley   +1 more source

Chalcogen Alloy‐Engineered Te2Se/Si Heterojunctions for Low‐Noise Complementary Metal‐Oxide Semiconductor‐Compatible Short‐Wave Infrared Imaging

Advanced Optical Materials, EarlyView.
A Te2Se/Si heterojunction designed through atomistic simulations reduces oxide‐related traps, dark current, and noise compared with pure tellurium devices. This CMOS‐compatible platform enables short‐wave infrared detection and high‐contrast imaging in a 14 × 14 array, highlighting a scalable strategy for robust, low‐noise SWIR photodetectors and image
Byeongjin Park, Sieun Yun, Seock‐Jin Jeong, Euiyoung Choi, Min Cheol Kim, Jun Woo Kim, Seongmo Kang, Jiwoo Kim, Jongwon Yoon, Jaejun Jo, Hyun‐Soo Ra, Soon‐Yong Kwon, Han Seul Kim, Yonghun Kim   +13 more
wiley   +1 more source

Navigating the landscape of cause-related marketing: a bibliometric review of progress and prospects

Future Business Journal
Cause-related marketing (CRM) has become a prominent tactic companies use to match their commercial goals with social causes. This paper conducts a bibliometric analysis of CRM research, utilising a dataset comprising 425 documents sourced from the ...
Kanishk Koushik, Shashi Yadav, Madhulika P.Sarkar   +2 more
doaj   +1 more source

Measuring Visual Homogeneity and Congruence in Breast Cancer Awareness Campaigns

Journal of Communication Studies and Society
Breast cancer awareness advertising is globally defined by the colour pink and the iconic pink ribbon. While this branding has elevated the cause, it has also sparked criticism regarding "pinkwashing," where companies exploit it for commercial gain. This
Germain Mesureur
doaj   +1 more source

Design and Modeling of a High‐Displacement, Skin‐Integrated Flexible Electromagnetic Actuator for Haptic Interfaces in Virtual Reality

Advanced Robotics Research, EarlyView.
A flexible, skin‐integrated electromagnetic actuator is developed for wearable virtual/augmented reality (VR/AR) haptic systems. A tunable design model enables control over displacement and resonance frequency. The system is validated through a custom VR application with a 6 × 4 actuator array, demonstrating real‐time, spatially targeted tactile ...
Naji Tarabay, Alexandra Zhang Jiang, Ziteng Liu, Rachel Villamor, Derek Cha, Ananya Renuka Balakrishna, Tianshu Liu, Priyanshu Agarwal, Rainer Dömer, Camilo Velez   +9 more
wiley   +1 more source

Continuum Robots in Surgery: From Engineering Design to Clinical Practice

Advanced Robotics Research, EarlyView.
The hyper‐redundant nature of continuum robot structures enables near‐infinite degrees of freedom leading to immense potential for medical applications. This review provides a historical background of continuum robots and novel ideas shaping their progress to current structural design, sensing technology, modeling techniques, and control methods.
Griffin Smith, Kaitlyn Clancy, Siwen Xie, Xiaochen Li, Sarah Khalife, Benjamin van der Woerd, Onaizah Onaizah   +6 more
wiley   +1 more source

Magnetically Actuated Microrobot for Drug Delivery: Current Progress and Challenges

Advanced Robotics Research, EarlyView.
Magnetically actuated microrobots are reshaping targeted drug delivery through wireless propulsion, programmable materials, and localized therapeutic release. This review examines how fabrication, body material selection, structural architecture, loading mechanisms, and imaging‐guided control converge to enable microrobotic therapies while identifying ...
Yang Yang, David J. Cappelleri
wiley   +1 more source

Trustworthiness of cause-related marketing

, 2020
Cause-related marketing has become increasingly popular marketing tool where companies can communicate efficiently their participation to social and environmental issues together with the aim of increasing sales and enhancing corporate image. Consumers’
Korpikuusi, Stella
core   +1 more source

A Review on Catalytic Nanostructured Electrodes for Wearable and Implantable Abiotic Glucose Fuel Cells

Advanced Science, EarlyView.
This review identifies current and future directions in abiotic nanostructured catalysts to develop reliable and sustainable glucose fuel cells to power the next generation of bioelectronic devices. ABSTRACT The global rise in incidence of chronic diseases has led to the demand for innovative solutions that help patients manage their conditions with ...
Asghar Niyazi, Hannah S. Leese, Benjamin Metcalfe, Mirella Di Lorenzo   +3 more
wiley   +1 more source