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Uneasy lies the head that wears a crown: How celebrity CEOs affect corporate social responsibility—An empirical study of Chinese listed firms [PDF]

Heliyon
This study examines the influence of celebrity Chief Executive Officers (CEOs) on corporate social responsibility (CSR) in Chinese listed firms in the A-share market from 2009 to 2020.
Mengxi Niu
doaj   +2 more sources

Effects of Celebrity Characteristics, Perceived Homophily, and Reverence on Consumer-Celebrity Para-Social Interaction and Brand Attitude

Frontiers in Psychology, 2021
This research explored how perceived homophily and reverence of consumers bridge the gap between endorser characteristics and consumer-celebrity para-social interaction (PSI). Online surveys were utilized to collect data from consumers. The results based
Ke Zhang, Menghan Zhang, Chao Li
doaj   +1 more source

From Skepticism Toward Celebrities to Celebrity Culture Hate: Mediating Role of Perceived Celebrity Deception and Perceived Dark Triad of Celebrities

Interpersona: An International Journal on Personal Relationships, 2023
Though efforts have been made to understand the concept of celebrity hatred, ambiguity still exists about why some people feel intense contempt, antagonism, and fear directed at celebrity culture. This study (N = 1175) aimed to reveal the indirect impact
Reza Shabahang, Mara S. Aruguete, Hyejin Shim, Abbas Ali Hosseinkhanzadeh, Pegah Azadimanesh   +4 more
doaj   +1 more source

WHAT IS CELEBRITY POPULISM? THE CASE OF THE CROATIAN SINGER MIROSLAV ŠKORO [PDF]

Družboslovne Razprave, 2021
The goal of this paper is to expound on the concept of celebrity populism, a phenomenon gaining strength across the world but still lacking a credible conceptual underpinning.
Berto Šalaj, Marijana Grbeša
doaj  

Celebrity Brand Ambassador and e-WOM as Determinants of Purchase Intention: A Survey of Indonesian Celebrity Cake [PDF]

E3S Web of Conferences, 2020
This research aims to analyze the influence of celebrity brand ambassador, e-WOM quality, e-WOM quantity, and sender’s expertise on consumers’ purchase intention of celebrity cake in Indonesia (Yogyakarta, Solo, and Semarang).
Putri Utami Safira, Setyowati Nuning, Mandasari Putriesti   +2 more
doaj   +1 more source

Determining the Role of Influencers’ Marketing Initiatives on Fast Fashion Industry Sustainability: The Mediating Role of Purchase Intention

Frontiers in Psychology, 2022
Celebrity influence plays a significant role in fostering the consumers’ impulse buying tendency and purchase intention. In the modern advertising era, the celebrity endorsement characteristics have driven the firms’ promotion campaigns, stimulating ...
Mengmeng Liu
doaj   +1 more source

Research on Knowledge Organization and Correlation of Local Celebrity Literature Resources from the Perspective of Digital Humanities

Zhishi guanli luntan, 2022
[Purpose/significance] Starting from the current situation of the construction of local celebrity literature resources, this paper explored the knowledge organization and association scheme of local celebrities' multi-source heterogeneous resources from ...
Wang Ziyi, Chen Chen, Wang Xianghua
doaj   +1 more source

Celebrity shareholders and corporate risk: Based on empirical evidence gathered from Chinese companies listed on the New Third Board

Journal of Applied Economics, 2023
Using the 2014 to 2019 Forbes China Celebrity Lists, this study empirically examined the relationship between celebrity shareholders and corporate risk. The findings suggest that celebrity shareholders increased corporate risk.
Jingwan Liu, Wei Tang, Xingzhu Zhao
doaj   +1 more source

Quantifying the Evidential Value of Celebrity Endorsement: A p-Curve Analysis

International Journal of Communication, 2022
Celebrity endorsements have long been used as a promotional tool in marketing communication. However, literature has documented inconsistent findings on the effects of celebrity endorsements compared to no endorsement or noncelebrity endorsements ...
Shiyun Tian, Ruoyu Sun, Qian Huang, John Petit   +3 more
doaj   +2 more sources

“Bytes, Web Camera, Democratisation!” A Critical Examination of the Internet’s Impact upon Celebrity Studies

Body, Space & Technology Journal, 2009
The Internet has both developed and challenged the predominant paradigms via which the phenomenon of celebrity is examined. This paper explores a variety of celebrity studies theories and tests their merits within the postmodern age of the Internet and ...
Zofia Sleziak
doaj   +4 more sources