Results 91 to 100 of about 32,162 (309)
Celebrity Endorsement and Purchase Intention of the Buyer in Clothing Sector
Fashion and Textiles Review, 2019 Companies are continually determined to increase and maintain clients by means of developing their brand reputation and image. Mainly, this calls for better celebrity endorser strategies with targeted markets.
Mohammed Majeed +2 more
doaj +1 more source
On the Prospects for African Philosophy in Australia
Australian Journal of Social Issues, EarlyView.ABSTRACT This paper grapples with the situation of people of African descent in Australia by working through the constitution of the body of academic philosophy in the country. It contends with the parochialism of the Australian philosophical community and the prospects for the cultivation of greater pluralism. Taking African philosophy as one possible
Bryan Mukandi
wiley +1 more source
Study of Consumer Attitudes Toward Television Advertising Using Celebrity Endorser
Jurnal Siasat Bisnis, 2011 This research analyzed how the attractiveness of a celebrity endorser is able to influ-ence customers’ brand choice behavior and how customers perceive celebrity-based television advertising.
Asmirandi Noor Hudha, Anas Hidayat
doaj +4 more sources
L’information-people, entre rhétorique du cas particulier et récits de l’intimité
Communication, 2009 This paper begins by presenting a five-part definition of celebrity news. It then focuses on three major issues surrounding this subject, and upon which sociology can reflect.
Annik Dubied
doaj +1 more source
The Politics of Framing the Student Problem: Inquiries Into Australian Civics Education, 2006–2024
Australian Journal of Social Issues, EarlyView.ABSTRACT Recurring debates about civics, the kinds of history that should, and should not, be taught in school, and ‘standards debates’ about the ‘basics’ typically follow on the heels of recurring moral panics about the ‘declining’ state of ‘our’ education system.
Patrick O'Keeffe +2 more
wiley +1 more source
Celebrity, class and gender in Spain: an analysis of Belén Esteban’s image [PDF]
, 2014 Belén Esteban is the most significant example in Spain of a new kind of celebrity that cannot be linked to traditional definitions of talent and work. She is often talked about with contempt, used as a synonym of ‘trash TV’ and seen as evidence of the ...
Oliva Rota, Mercè
core +1 more source
Would you rather be a hero (unsung) or a celebrity?
Academia Mental Health & Well-BeingThis study aimed to provide further validation for a brief measure of the widely used Celebrity Attitude Scale (CAS) in an American sample. We administered a brief version of a measure of admiration for one’s favorite celebrity, the Celebrity ...
Jeremy Grabbe +4 more
doaj +1 more source
Theoretical Computer Science, 2016 Peer ...
Álvarez Faura, M. del Carme +4 more
openaire +3 more sources
Fashion and celebrity culture [PDF]
, 2012 The interrelationship between fashion and celebrity is now a salient and pervasive feature of the media world. This accessible text presents the first in-depth study of the phenomenon, assessing the degree to which celebrity culture has reshaped the ...
Church Gibson, Pamela
core
Celebrity Fashion Marketing: Developing a Human Fashion Brand [PDF]
, 2023 This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.
Lee, Angela, Caan, F
core +1 more source