Results 71 to 80 of about 46,683 (286)
ABSTRACT The rapid expansion of the global avocado oil market has intensified concerns about economic adulteration with lower‐cost, high‐oleic seed oils that resemble the fatty acid specifications of avocado oil. Cis‐vaccenic acid C18:1 (n−7) occurs at higher proportions in avocado oil than in common seed oil adulterants, making it a promising ...
Donpon Wannasin, Selina C. Wang
wiley +1 more source
The use of celebrity athletes as endorsers: views of the New Zealand general public [PDF]
Matching celebrity athletes with potential endorsement opportunities is often difficult. Yet there are easy-to-use survey-based methods available. Based on a survey of the general public in New Zealand, this study uses both Ohanian's source-credibility ...
Charbonneau, Jan, Garland, Ron
core
The interrelationship between fashion and celebrity is now a salient and pervasive feature of the media world. This accessible text presents the first in-depth study of the phenomenon, assessing the degree to which celebrity culture has reshaped the ...
Church Gibson, Pamela
core +5 more sources
The manuscript confirms and expands on previous reports concerning the presence of unusual conjugated hydroxydienoic fatty acids and acetyl‐TAG in the seed oil of Securidaca longipedunculata. The location of acetate only at sn‐2 of TAG was conclusively shown by high resolution NMR and hydroxy seed fatty acids are characterized.
Mark A. Smith +2 more
wiley +1 more source
Study of Consumer Attitudes Toward Television Advertising Using Celebrity Endorser
This research analyzed how the attractiveness of a celebrity endorser is able to influ-ence customers’ brand choice behavior and how customers perceive celebrity-based television advertising.
Asmirandi Noor Hudha, Anas Hidayat
doaj +4 more sources
Annatto‐derived bixin and norbixin were characterized and evaluated as natural antioxidants for soybean biodiesel. Their antioxidant performance and effects on oxidative stability were assessed using DPPH, Rancimat, and PetroOXY methods. ABSTRACT The increasing use of eco‐friendly fuels is increasing the production of biodiesel but soybean biodiesel is
Marco Aurélio da Silva Coutinho +4 more
wiley +1 more source
ABSTRACT This work discusses the thermal performance of magnetized hybrid nanofluid flow over a variable porous stretchable surface, emphasizing the underlying physical mechanisms governing heat and mass transfer. The Cattaneo–Christov flux model is used in place of Fourier's and Fick's laws to incorporate relaxation effects, ensuring a more realistic ...
Mounirah Areshi +5 more
wiley +1 more source
Would you rather be a hero (unsung) or a celebrity?
This study aimed to provide further validation for a brief measure of the widely used Celebrity Attitude Scale (CAS) in an American sample. We administered a brief version of a measure of admiration for one’s favorite celebrity, the Celebrity ...
Jeremy Grabbe +4 more
doaj +1 more source
ABSTRACT This study carries significant consequences in various engineering applications, such as cooling rotating disk surfaces, improving chemical reactor performance, and designing filtration systems. Considering these main applications in view, the aim of this study is to investigate time‐dependent Casson hybrid nanofluid flow on a permeable ...
Ebrahem A. Algehyne +6 more
wiley +1 more source
On 4 November 2004 I read a report in the Sydney Morning Herald that I found genuinely shocking, a statement by Cardinal George Pell, of the Catholic diocese of Sydney, on what’s wrong with democracy. This report was of a speech given to the Acton Institute for the Study of Religion and Liberty in the United States.
openaire +5 more sources

