Results 61 to 70 of about 10,582 (259)
Agribusiness, EarlyView.ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley +1 more source
Study of Consumer Attitudes Toward Television Advertising Using Celebrity Endorser
Jurnal Siasat Bisnis, 2011 This research analyzed how the attractiveness of a celebrity endorser is able to influ-ence customers’ brand choice behavior and how customers perceive celebrity-based television advertising.
Asmirandi Noor Hudha, Anas Hidayat
doaj +4 more sources
Testing the Marketing Performance of German Wheat Farmers
Agribusiness, EarlyView.ABSTRACT This paper analyses the marketing performance of wheat farmers in Germany. Wheat sales data from 465 individual farms over a 12‐year period are used to test against different market benchmarks. Market benchmarks are constructed by simulating passive trading agents using regional wheat prices.
Franziska Potts, Jens‐Peter Loy
wiley +1 more source
American Journal of Industrial Medicine, EarlyView.ABSTRACT Giovanni Antonio Scopoli (1723–1788), a physician‐naturalist of the Enlightenment, is primarily remembered for his contributions to botany and entomology. Less attention has been paid to his medical work De hydrargyro Idriensi Tentamina physico‐chymico‐medica (1761), written during his fifteen years of service as physician at the mercury mines
Alberto Zanatta +3 more
wiley +1 more source
On the Prospects for African Philosophy in Australia
Australian Journal of Social Issues, EarlyView.ABSTRACT This paper grapples with the situation of people of African descent in Australia by working through the constitution of the body of academic philosophy in the country. It contends with the parochialism of the Australian philosophical community and the prospects for the cultivation of greater pluralism. Taking African philosophy as one possible
Bryan Mukandi
wiley +1 more source
Would you rather be a hero (unsung) or a celebrity?
Academia Mental Health & Well-BeingThis study aimed to provide further validation for a brief measure of the widely used Celebrity Attitude Scale (CAS) in an American sample. We administered a brief version of a measure of admiration for one’s favorite celebrity, the Celebrity ...
Jeremy Grabbe +4 more
doaj +1 more source
The Politics of Framing the Student Problem: Inquiries Into Australian Civics Education, 2006–2024
Australian Journal of Social Issues, EarlyView.ABSTRACT Recurring debates about civics, the kinds of history that should, and should not, be taught in school, and ‘standards debates’ about the ‘basics’ typically follow on the heels of recurring moral panics about the ‘declining’ state of ‘our’ education system.
Patrick O'Keeffe +2 more
wiley +1 more source
Celebrification, Authenticity, Gossip: The Celebrity Humanitarian
Nordicom Review, 2020 The article discusses the celebrity humanitarian as media construction. Departing from a discussion of celebrification, the article argues that celebrities in public roles outside the field of entertainment are inevitably framed by and structured in ...
Jerslev Anne
doaj +1 more source
Celebrity Endorsement and Purchase Intention of the Buyer in Clothing Sector
Fashion and Textiles Review, 2019 Companies are continually determined to increase and maintain clients by means of developing their brand reputation and image. Mainly, this calls for better celebrity endorser strategies with targeted markets.
Mohammed Majeed +2 more
doaj +1 more source
L’information-people, entre rhétorique du cas particulier et récits de l’intimité
Communication, 2009 This paper begins by presenting a five-part definition of celebrity news. It then focuses on three major issues surrounding this subject, and upon which sociology can reflect.
Annik Dubied
doaj +1 more source