Results 51 to 60 of about 32,162 (309)

The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior

Fashion and Textiles, 2019
Marketers use celebrity endorsements to make advertisements believable and to enhance consumer recognition of the brand name. However, once a direct link has been formed from a celebrity to a brand, the negative information about the celebrity may ...
Jae Han Jay Min, Hyo Jung Julie Chang, Tun-Min Catherine Jai, Morgan Ziegler   +3 more
doaj   +1 more source

Biosynthesis of Sciadonic Acid Derived from Gymnosperms with Anti‐Colitis Activity

Advanced Science, EarlyView.
This study establishes an efficient Yarrowia lipolytica platform for unusual sciadonic acid (SCA) production and assess the anti‐colitis efficacy in mice of SCA, supporting its potential as a novel therapeutic lipid. ABSTRACT Sciadonic acid (SCA), Δ5‐unsaturated fatty acid with anti‐inflammatory and lipid‐regulatory properties, is predominantly derived
Yadi Gao, Wei Liu, Xiuping Liang, Jie Bai, Hong Chang, Wenchao Chen, Mohamed A. Farag, Jianbo Xiao, Huifeng Jiang, Jiasheng Wu, Lili Song   +10 more
wiley   +1 more source

The use of celebrity athletes as endorsers: views of the New Zealand general public [PDF]

, 2006
Matching celebrity athletes with potential endorsement opportunities is often difficult. Yet there are easy-to-use survey-based methods available. Based on a survey of the general public in New Zealand, this study uses both Ohanian's source-credibility ...
Charbonneau, Jan, Garland, Ron
core  

DMS‐MaPseq and DREEM Analyses Implicate the Critical Role of RNA Structural Dynamics in Turnip Yellow Mosaic Virus Pathogenicity

Advanced Science, EarlyView.
RNA structural profiling of Turnip Yellow Mosaic Virus by DMS‐MaPseq and DREEM analyses uncover that viral genome‐wide RSS is highly complicated and heterogeneous, with alternative RSSs widely distributed across the genome. Notably, the viral 3’ tRNA‐like structure adopts alternative conformations in vivo.
Jiaying Zhu, Changhao Li, Chisimbily Onyia, Xindi Li, Xingxing Yan, Songxiao Zhong, Taerin Oh, Xiuren Zhang   +7 more
wiley   +1 more source

Uneasy lies the head that wears a crown: How celebrity CEOs affect corporate social responsibility—An empirical study of Chinese listed firms

Heliyon
This study examines the influence of celebrity Chief Executive Officers (CEOs) on corporate social responsibility (CSR) in Chinese listed firms in the A-share market from 2009 to 2020.
Mengxi Niu
doaj   +1 more source

Celebrity Opinion Influences Public Acceptance of Human Evolution

Evolutionary Psychology, 2018
The present research examined the influence of celebrity opinion upon individuals’ acceptance of the theory of evolution. Priming stimuli were developed purveying pro-evolution, anti-evolution, or neutral opinion (Study 1).
Steven Arnocky, Emma Bozek, Caroline Dufort, Samantha Rybka, Robyn Hebert   +4 more
doaj   +1 more source

Celebrity CEOs and firm innovation investment: Evidence from Chinese-listed companies

Frontiers in Psychology, 2022
In today’s commercial-oriented world, intense social attention makes it easier for CEOs to become celebrities. This social escalation and characteristic change of CEOs into celebrities tend to influence their motivation and behavior, and thus the ...
Dong Shao, Kangyin Lv, Shukuan Zhao, Shuang Wang   +3 more
doaj   +1 more source

Is straight the new queer? David Beckham and the dialectics of celebrity [PDF]

, 2004
In his book, Understanding Celebrity (2004), Turner provides a comprehensive overview of the vast literature which has developed on issues of celebrity and fame, painting a broad picture of concerns divided between the significance of the apparent ...
Rahman, Momin
core  

The Celebrity Capital Life Cycle: A Framework for Future Research Directions on Celebrity Endorsement [PDF]

, 2019
© 2019, Copyright © 2019, American Academy of Advertising. This article introduces the celebrity capital life cycle as a structuring framework for the literature on celebrity endorsement.
Carrillat, François A, Carrillat, FA, Ilicic, J, Ilicic, Jasmina   +3 more
core   +1 more source

Protein Structuromics Reveals a Loop‐Controlled Half‐Open Active Pocket Conformation Throughout Fe(II)/α‐ketoglutarate‐Dependent Dioxygenase Catalytic Cycle

Advanced Science, EarlyView.
This study reveals a conserved half‐open active pocket in Fe(II)/α‐ketoglutarate‐dependent dioxygenases through protein structuromics, distinguished by structural features comprising highly flexible loop elements. Enhanced sampling simulations‐guided mutagenesis experiments elucidated how this flexible loop regulates pocket open/closed conformations ...
Lunjie Wu, Huan Liu, Songyin Zhao, Lei Qin, Jiarui Li, Jun Wang, Zixuan Dai, Jie Gu, Yan Xu, Feiran Li, Yao Nie   +10 more
wiley   +1 more source