Results 11 to 20 of about 234,082 (352)
The Influence of Celebrity Endorsement on Food Consumption Behavior
Foods, 2021 “Is consumer food behavior influenced by celebrity endorsement?”. This question remains unsolved despite celebrities constantly recommending different products in their social media networks. Much of the literature on celebrity endorsement focuses on the
Cristina Calvo-Porral +2 more
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Young Consumers, 2023 Purpose Young consumers are increasingly using online reviews and celebrity influence to make purchase decisions. The purpose of this study is to ascertain the influence of online customer reviews, celebrity influencer’s attractiveness, celebrity ...
Theresa Macheka +2 more
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SAGE Open, 2023 Social media advertising strategies, including using traditional celebrity endorsers and micro-celebrity influencers, are prevalent marketing tools. However, the trend of using virtual influencers to endorse products is a novel potential way to attract ...
C. Chiu, H. Ho
semanticscholar +1 more source
Online Journal of Communication and Media Technologies, 2023 The proliferation of technology in today’s world has led consumers to gain insight into brands via digital communication and shape their purchase intentions accordingly.
Farhina Hameed +3 more
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Mapping Internet Celebrity on TikTok: Exploring Attention Economies and Visibility Labours
Cultural Science Journal, 2020 With its rapid uptake among young people around the world, it is no surprise that TikTok is buzzing with cultures and practices of internet celebrity.
C. Abidin
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Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital
Journal of Advertising, 2021 The digital age has given rise to new pathways for everyday individuals to accrue media attention, which can be translated into promotional endeavors.
Gillian Brooks, J. Drenten, M. Piskorski
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Frontiers in Psychology, 2022 This research aims to determine which dimensions of online convenience influence generation z consumers’ cognitive and affective attitudes and online impulsive buying behavior.
You Lina, Deshuai Hou, Saqib Ali
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International Journal of Communication, 2022 This article looks into celebrity politicians’ social media campaigns during Indonesia’s 2019 elections. It examines the visual political communication strategies of celebrity politicians, particularly how they use their fame and celebrity status to ...
Annisa R. Beta, Taberez Ahmed Neyazi
doaj +2 more sources
The celebrity factory: new modes of fashion entrepreneurship [PDF]
, 2017 The aim of the paper is to analyze the contribution of celebrity culture to the re-shaping of the fashion industry, distancing from an oppositional view while embracing a systemic one, where celebrity is considered a fundamental engine of the ...
Marta Martina, Silvia Vacirca
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Leveraged Marketing Communications, 2019 In their marketing efforts, companies increasingly abandon traditional celebrity endorsers in favor of social media influencers, such as vloggers and Instafamous personalities. The effectiveness of using influencer endorsements as compared to traditional
A. Schouten +2 more
semanticscholar +1 more source