Results 71 to 80 of about 1,329 (210)

Unveiling the Mediating Role of Emotions and Engagement in Celebrity Endorsement and Purchase Intention

Almana: Jurnal Manajemen dan Bisnis
Research on purchase intention in the digital era shows inconsistent findings regarding the impact of celebrity endorsement, with some studies highlighting its influence while others emphasize the stronger role of psychological factors.
Nita Anggun, Anton Agus Setyawan, Edy Purwo Saputro, Kussudyarsana Kussudyarsana   +3 more
doaj  

The coelurosaur theropods of the Romualdo formation, early Cretaceous (Aptian) of Brazil: Santanaraptor placidus meets Mirischia asymmetrica

The Anatomical Record, EarlyView.
Abstract The upper carbonate concretion levels of the Romualdo Formation (Aptian, Brazil) have yielded several theropod dinosaur remains, including spinosaurids and the coelurosaurs Santanaraptor placidus and Mirischia asymmetrica, the phylogenetic affinities of which are controversial.
Rafael Delcourt, Orlando Nelson Grillo, Christophe Hendrickx, Maximilian Kellermann, Max Cardoso Langer   +4 more
wiley   +1 more source

Modelling the significance of celebrity endorsement and consumer interest on attitude, purchase intention, and willingness to pay a premium price for green skincare products. [PDF]

Heliyon, 2023
Al Mamun A, Naznen F, Yang Q, Ali MH, Hashim NMHN.   +4 more
europepmc   +1 more source

Poseidon's Sanctuary at Samikon—The Discovery of an Ancient Temple Through an Integrated Geophysical and Geoarchaeological Survey Approach for Lagoonal and Swampy Environments

Archaeological Prospection, EarlyView.
ABSTRACT Below the classical fortress of Samikon at the coast of the western Peloponnese, ancient writer Strabo mentioned a sanctuary of Poseidon which served as the centre of the religious association of the Triphylian cities. In this paper, we describe the discovery and investigation of a building structure by means of geophysical and ...
Dennis Wilken, Birgitta Eder, Sarah Bäumler, Elena Appel, Peter Fischer, Tina Georg, Federica Iannone, Lena Slabon, Timo Willershäuser, Erofili‐Iris Kolia, Andreas Vött   +10 more
wiley   +1 more source

Peran Brand Image: Pengaruh Celebrity Endorsement, E-WOM, dan Perceived Quality terhadap Purchase Intention Skincare pada Gen-Z

Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Studi ini bertujuan untuk mengeksplorasi dampak Celebrity Endorsement dari sisi Attractiveness, Trustworthiness, dan Expertise, E-WOM, dan Perceived Quality terhadap Purchase Intention produk skincare lokal di kalangan konsumen Gen Z dengan Brand Image ...
Renza Fahlevi, Helen Helen, Fitriana Aidnilla Sinambela   +2 more
doaj   +3 more sources

Branding Seoul: Multi-Celebrity Participation in Destination Branding

Tourism and Hospitality
This study examines multi-celebrity deployment as a destination branding practice, using Seoul as an empirical case. The analysis draws on 172 official tourism promotional videos released by the Seoul Tourism Organization between 2011 and 2025, featuring
Riela Provi Drianda, Nadia Ayu Rahma Lestari, Meyriana Kesuma   +2 more
doaj   +1 more source

Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth. [PDF]

Front Psychol, 2022
Lili Z, Al Mamun A, Hayat N, Salamah AA, Yang Q, Ali MH.   +5 more
europepmc   +1 more source

Charlotte Pommer: Resistance fighter and female pioneer of German anatomy

Anatomical Sciences Education, EarlyView.
Abstract This article examines the biography and unique case of Charlotte Pommer (1914–2004), the only anatomist documented to have left the field during the Nazi period after encountering the regime's victims on the dissection table. While she is known for her resistance activities, newly presented documentation reveals her role as the provisional ...
Tim S. Goldmann
wiley   +1 more source

The Effect of Celebrity Endorsement on Gender-Based Conspicuous Consumption

Gadjah Mada International Journal of Business
This study explores the irrational aspects of consumer behavior, focusing on conspicuous consumption driven by the pursuit of status and self-expression.
CANSU TOR KADIOGLU, SEZEN BOZYIGIT
doaj   +1 more source

Green Is the New Gold: Redefining Opulent Lifestyle Through Organic Food Purchases

Business Strategy and the Environment, EarlyView.
ABSTRACT Prior studies based on the Theory of Planned Behavior mostly examined the effects of health and environmental concerns on organic food consumption; however, few addressed the paradoxical relationships in the context of opulent or symbolic decorum.
Neha Sharma, Swati Singh, Agnieszka Kabalska, Ralf Wagner   +3 more
wiley   +1 more source