Results 121 to 130 of about 3,837 (294)

The Benjamin–Ono Equation in the Zero‐Dispersion Limit for Rational Initial Data: Generation of Dispersive Shock Waves

Communications on Pure and Applied Mathematics, EarlyView.
ABSTRACT The leading‐order asymptotic behavior of the solution of the Cauchy initial‐value problem for the Benjamin–Ono equation in L2(R)$L^2(\mathbb {R})$ is obtained explicitly for generic rational initial data u0$u_0$. An explicit asymptotic wave profile uZD(t,x;ε)$u^\mathrm{ZD}(t,x;\epsilon)$ is given, in terms of the branches of the multivalued ...
Elliot Blackstone, Louise Gassot, Patrick Gérard, Peter D. Miller   +3 more
wiley   +1 more source

The Impact of Celebrity Endorsement on Consumer Buying Behavior

, 2016
The purpose of this study is to explore the impact of celebrity endorsement on consumer’s buying intentions. This study concentrated on discovering the thoughts of Pakistani customers about celebrity endorsement by analyzing the different characteristics
Malik, Humaira Mansoor
core   +1 more source

Celebrity Endorsement vs. Opposition of a Celebrity: A Study of Endorsement Effects in Politics Using a Balance Theory Approach [PDF]

, 2019
A study to examine celebrity endorsement effects in the political sector. The focus of this study is on the likability and expertise of celebrities to see their effectiveness in situations where the celebrity either endorses a political candidate or ...
Younas, Mustafa, University of Lethbridge. Dhillon School of Business   +1 more
core  

Stability of Viscous Three‐Dimensional Stratified Couette Flow via Dispersion and Mixing

Communications on Pure and Applied Mathematics, EarlyView.
ABSTRACT This article explores the stability of stratified Couette flow in the viscous 3d$3d$ Boussinesq equations. In this system, mixing effects arise from the shearing background, and gravity acts as a restoring force leading to dispersive internal gravity waves.
Michele Coti Zelati, Augusto Del Zotto, Klaus Widmayer   +2 more
wiley   +1 more source

Celebrity Political Endorsement and Young Voters in Europe: A Five-Country Comparison on Celebrity Support Effectiveness in the European Elections

International Journal of Communication, 2019
Celebrity political endorsement is an internationally common phenomenon that has substantially increased over recent years. It refers to celebrities who publicly support political candidates or parties, often in election campaigns.
Katja Friedrich, Cordula Nitsch
doaj  

Building brand awareness: The role of celebrity endorsement in advertisements

, 2018
Advertisers believe that celebrity endorsement is a competent marketing tool for building brand awareness. Based on Elaboration Likelihood Model, this research aims at exploring how celebrity endorsement in advertisement creates brand awareness.
Rahman, Rehenuma
core   +1 more source

Skin Shade Discrimination Is Associated With Disordered Weight Control Behaviors in Hong Kong, Malaysia, Singapore, and Thailand

International Journal of Eating Disorders, EarlyView.
ABSTRACT Objective Emerging evidence indicates that experiencing discrimination is associated with disordered eating. This study aimed to test the association between experiences of colorism (skin shade discrimination penalizing those with darker skin) and the prevalence of disordered weight control behaviors (DWCBs) in four Asian countries/regions ...
Nadia Craddock, S. Bryn Austin, Flora Or, Wipada Rodtanaporn, Paul White, Sook Ning Chua   +5 more
wiley   +1 more source

YouTube advertising appeals on generation Z’s purchase intention of beauty products: a predictive approach

Cogent Arts & Humanities
The study investigates Generation Z’s purchase intentions in the beauty industry that are impacted by YouTube advertising appeals. A structured questionnaire and a quantitative approach were used to collect data from a total of 205 respondents who ...
Tak Jie Chan, Kirttine Somasundram, Yang Tian, Nor Azura Adzharuddin, Nor Hazlina Hashim   +4 more
doaj   +1 more source

Entropy‐Driven Innovations: Entropy Stabilized Oxides for High‐Performance Next‐Generation Lithium–Sulfur Batteries

ENERGY &ENVIRONMENTAL MATERIALS, EarlyView.
This article explores high‐entropy‐stabilized oxides (HEOs) as novel functional materials for addressing critical issues in lithium–sulfur (Li–S) batteries, including lithium polysulfide (LPS) shuttling, inadequate conductivity, and slow redox kinetics.
Hassan Raza, Jialiang Wei, Zhicai Wang, Zhaoyang Lv, Junye Cheng, Jia Xu, Liang An, Yuliang Liu, Sergey Ryazantsev, Shukui Li, Guangping Zheng   +10 more
wiley   +1 more source

Celebrity Endorsements and Promotions: Enhancing Young Muslim Online Shoppers’ Satisfaction

Human Behavior and Emerging Technologies
This study explores the factors influencing consumer satisfaction among young Muslim online shopping users. Exogenous variables include celebrity endorsement, social media marketing, and promotion programs.
Rochman Hadi Mustofa, Silvi Asna Prestianawati, Dhany Efita Sari, Henni Riyanti, Ananda Setiawan   +4 more
doaj   +1 more source