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An Examination of Contemporary Celebrity Endorsement in Fashion [PDF]
, 2015 This paper examines the contemporary relationship between fashion brands and celebrities. Noting the historic role of celebrities in fashion and their current prevalence in the industry, the paper moves beyond discussion of the motives and effectiveness ...
Wigley, Stephen M.
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The effectiveness of celebrity endorsement in aspiring new celebrities: Examining the effects of brand, congruence, charisma and overexposure [PDF]
RAUSP Management Journal, 2018 Purpose - Celebrity endorsement is a phenomenon widely used by companies and studied by researchers. Despite the generally positive aspects of endorsement on the evaluation of products, in some cases, celebrities cannot substantially help promote ...
Otávio Freire +3 more
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Penentuan Upah Jasa Endorsement di Media Sosial Tiktok @Aqilahjd dalam Perspektif Fiqh Ijarah
Al-Muamalat, 2022 An endorsement is a form of sales promotion to introduce a product or brand carried out by business actors with endorsement service actors, namely endorsers, where this endorser can be called a celebrity endorser with many followers or followers on ...
Sherlina Nur Sapitri, Siti Nurfatoni
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Sports Celebrity endorsement impact on purchase intention
Revista Galega de Economía, 2023 This research aims to study Celebrity Endorsement in the context of Social Media when practiced by Sports Celebrities and its influence on Purchase Intention.
Francisco Moreira +3 more
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CELEBRITY ENDORSEMENT TERHADAP MINAT PEMBELIAN [PDF]
, 2023 This study aims to analyze the effect of celebrity endorsement on purchase intention. As well as looking for how the role of Celebrity Endorsement affects consumer buying interest. This study applied the Systematic Literature Review method.
Lailiyah, Fannisa NK +5 more
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Celebrity Endorsement and Content Instamarketing of Purchase Intention Beauty Products
Almana: Jurnal Manajemen dan Bisnis, 2021 Instagram is a social media that is widely used by people to find information. Pixy Cosmetics company uses Instagram and using celebrity endorsement as a spokesperson to create purchase intention.
Meilisya Nurfazzar Abdurohim +2 more
doaj +1 more source
Role of culture in celebrity endorsement: Brand endorsement by celebrities in Indian context [PDF]
International Journal of Indian Culture and Business Management, 2013 Celebrity endorsement is a big market in India and continues to grow bigger. However, inspite of prevalent use of celebrities for endorsement, not all celebrity endorsements have been successful. The list of unsuccessful examples suggest that it will be wrong to consider celebrity endorsement as an effective response to media clutter in all situations ...
Abhishek, Sahay, Arvind
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Kelaniya Journal of Management, 2017 All of us are consumers. We consume various product and services to fulfil our daily requirements and every time we have to decide what we buy, how we buy, where and when we buy.
J. D. T. Madhusanka
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Celebrity Endorsements of Cancer Screening [PDF]
JNCI: Journal of the National Cancer Institute, 2005 Celebrities often promote cancer screening by relating personal anecdotes about their own diagnosis or that of a loved one. We used data obtained from a random-digit dialing survey conducted in the United States from December 2001 through July 2002 to examine the extent to which adults of screening age without a history of cancer had seen or heard or ...
Robin J, Larson +3 more
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Celebrity Endorsement as a Physiological Apparatus [PDF]
International Letters of Social and Humanistic Sciences, 2015 Celebrities are sound recognized traits in community because of their pleasant appearance or creditability, that’s why to augment the effectiveness of their trademark and classified ad Corporation, use these superstar as their brand name endorser. Purpose of this study to conduct in D g khan is to probe the customer level demographically and how much ...
Anam, Miss +2 more
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