Results 41 to 50 of about 86,546 (285)
Indonesian Journal of Business and Entrepreneurship, 2019 The use of celebrities as endorser for companies is becoming a popular way for endorsement. This study aims to identify any differences on the impact of celebrity’s credibility on attitudes towards endorsement (AAD), brand (AB) and purchase intention (PI)
Ragil Asma Saputra +2 more
doaj +1 more source
Social Media and the Mediating Role of Perceived Authenticity in Covert Celebrity Endorsement: Influencing Factors [PDF]
, 2020 This thesis analyses the factors that influence the celebrity endorser’s perceived authenticity and its impact on the promoted brand in covert social media marketing.
Levitan, Sabina
core +1 more source
Sustainable Celebrity Endorsement Strategies: Long-term Impacts on Market Development Stages [PDF]
SHS Web of ConferencesCelebrity endorsement is the core strategy of brand marketing, and its sustainable design and implementation deeply affects the long-term trend of market development.
Zhang Ruotong
doaj +1 more source
The effectiveness of celebrities in conservation marketing. [PDF]
PLoS ONE, 2017 Celebrities are frequently used in conservation marketing as a tool to raise awareness, generate funding and effect behaviour change. The importance of evaluating effectiveness is widely recognised in both marketing and conservation but, to date, little ...
Elizabeth Duthie +3 more
doaj +1 more source
The effect of celebrity endorsement on consumer behavior: Case of the Lebanese jewelry industry
Arab Economic and Business Journal, 2018 This paper tends to the effect of celebrity support to jewelry advertisements on the conduct of consumers, in particular on Lebanese females. The investigation is drawn closer from the point of view of the customer.
Safi Hani, Azouri Marwan, Azouri Andre
doaj +1 more source
, 2013 This article outlines key theory related to celebrity endorsement. In doing so, we consider the benefits and challenges involved in deploying the symbolic capital associated with celebrity onto other brands.
Guest, D.E. +17 more
core +2 more sources
Advanced Engineering Materials, EarlyView.Predicting extreme defects in additive manufacturing remains a key challenge limiting its structural reliability. This study proposes a statistical framework that integrates Extreme Value Theory with advanced process indicators to explore defect–process relationships and improve the estimation of critical defect sizes. The approach provides a basis for
Muhammad Muteeb Butt +8 more
wiley +1 more source
Advanced Engineering Materials, EarlyView.Schematic representation of modes of microcrack nucleation, growth and temporary arrestment at different boundaries, with the criteria for crack propagation in three scenarios: (1) large notch, (2) defect/small sharp notch, and (3) long crack. This work revisits and integrates results on the fatigue behavior of advanced bainitic steels (in particular ...
Lucia Morales‐Rivas
wiley +1 more source
The Relationship between Celebrity Endorsement in Marketing Communication and Customer Purchase Intention from Northeastern Thailand’s Automobile Market [PDF]
Journal of Humanities and Social Sciences Mahasarakham University, 2020 The objectives of this research were to examine the relationship between celebrity endorsement in marketing communication and customer purchase intention from northeastern Thailand’s automobile market.
Nithiwat Phookongka +2 more
doaj
The Rhetoric Of Celebrity Endorsement Strategy And Consumer Purchase Intention On Fast Moving Consumer Goods Among Al-Hikmah University Undergraduate Students [PDF]
SocioEconomic Challenges, 2020 The ultimate goal of any business organization is to be prosperous in today’s increasingly competitive and dynamic markets where the cost of acquiring new customers has been found to be exponentially greater than that of maintaining existing ones, firms ...
Bolatito Amudat Brimah +3 more
doaj +1 more source