Results 51 to 60 of about 86,546 (285)

In Situ Magnetic Ordering and Microfabrication of Liquid Crystal Networks with Discretized Alignment

Advanced Functional Materials, EarlyView.
Miniaturizing liquid crystal network actuators typically demands costly laser writing or digital light processing. A low‐cost photolithography platform couples rotating photomasks with a Halbach magnetic array to discretize in‐plane molecular alignment down to 50 µm, producing programmable, light‐responsive grippers, checkerboards, and origami‐inspired
Matthew Gene Scarfo, Ramón S. Herrera Restrepo, Irving Hafed Tejedor Garcia, Hamed Shahsavan   +3 more
wiley   +1 more source

Celebrity endorsement and stock market return

, 2017
Purpose: Celebrity endorsement advertising receives increased attention in the relevant literature. Approaching from the abnormal stock market return perspective, the purpose of this paper is to investigate the potential risks and expected profit ...
Catherine Prentice, Lei Zhang, Zhang, Lei, Prentice, Catherine   +3 more
core   +1 more source

Green advertising and celebrity endorsements: Catalysts for sustainable consumer behavior among Generation Z

Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Khoa học Xã hội, 2023
In emerging economies, the emphasis on sustainability, green branding, and the environment is becoming increasingly important. Among these, Generation Z has a sharp sensitivity to environmental issues and climate change.
Kiều Anh Tài, Bùi Ngọc Tuấn Anh
doaj   +1 more source

Persuasiveness of Celebrity Endorsed Advertising and a New Model for Celebrity Endorser Selection

Journal of Asian Business Strategy, 2015
With the rapid paces of product diversification and competition intensification in most commodity markets, there have been more and more ways for sellers to introduce new products and promote existing products, and for buyers to get to know those products. Using celebrities as product endorsers has become one such important way.
Lin Fang, Yanqing Jiang
openaire   +1 more source

Bioinspired Adaptive Sensors: A Review on Current Developments in Theory and Application

Advanced Materials, EarlyView.
This review comprehensively summarizes the recent progress in the design and fabrication of sensory‐adaptation‐inspired devices and highlights their valuable applications in electronic skin, wearable electronics, and machine vision. The existing challenges and future directions are addressed in aspects such as device performance optimization ...
Guodong Gong, You Zhou, Qingxiu Li, Wenyu Zhao, Sunyingyue Geng, Hangfei Li, Yan‐Bing Leng, Shirui Zhu, Guanglong Ding, Yongbiao Zhai, Ziyu Lv, Ye Zhou, Su‐Ting Han   +12 more
wiley   +1 more source

Celebrity Endorsement, Perceived Risk, and Purchase Intention: The Moderating Role of Brand Image

Jurnal Aplikasi Bisnis dan Manajemen
Background: The rapid advancements in technology, information, and communication have significantly impacted the global economy, including the competitive landscape of businesses.
Kamelia Vanny Danaswari, Aprihatiningrum Hidayati   +1 more
doaj   +1 more source

A scoping review of celebrity endorsement in environmental campaigns and evidence for its effectiveness

Conservation Science and Practice, 2020
The use of celebrities in marketing campaigns is widespread globally, including in environmental conservation. Celebrity endorsements are pervasive, but there is limited evidence of their effectiveness.
Alegría Olmedo, E. J. Milner‐Gulland, Daniel W. S. Challender, Laure Cugnière, Huong Thi Thu Dao, Linh Bao Nguyen, Ana Nuno, Emelyne Potier, Martin Ribadeneira, Laura Thomas‐Walters, Anita Kar Yan Wan, Yifu Wang, Diogo Veríssimo   +12 more
doaj   +1 more source

Celebrity Endorsements And Its Brand Love On Purchase Intention At E-Marketplace

Jurnal Manajemen, 2023
Advertised brands are frequently endorsed by a variety of well-known public figures. The purpose of this study is to investigate the impact of celebrities and brand ambassadors on purchase intentions in the e-commerce marketplace.
Catharina Clara
doaj   +1 more source

Data‐Driven Materials Science for Energy‐Sustainable Applications

Advanced Materials, EarlyView.
Data‐driven approaches powered by artificial intelligence are transforming materials discovery for energy sustainability. This review examines how auto‐generated high‐quality materials databases and domain‐specific language models accelerate research in photovoltaics, thermoelectrics, batteries and magnetic materials. Applications involve extraction of
Jacqueline M. Cole
wiley   +1 more source

The use of celebrity athletes as endorsers: views of the New Zealand general public [PDF]

, 2006
Matching celebrity athletes with potential endorsement opportunities is often difficult. Yet there are easy-to-use survey-based methods available. Based on a survey of the general public in New Zealand, this study uses both Ohanian's source-credibility ...
Charbonneau, Jan, Garland, Ron
core