Celebrity endorsement - Open Access .click

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An integrative approach to examining the celebrity endorsement process in shaping affective destination image: A K-pop culture perspectives

Tourism Management Perspectives, 2023
Sojung Lee, Eunha Jeong
exaly

Effectiveness of Celebrity Endorsers

Journal of Advertising Research, 1983
Charles Atkin, Martin Block
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Celebrity endorsements in India

2017
This research paper is based on the concept of celebrity endorsements in India and how it affects attitude towards the ad/brand/product and purchase decisions. It also explains the criteria for selection of a celebrity endorser and explains the concept from the consumer point of view.
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An integrated model of congruence and credibility in celebrity endorsement

International Journal of Advertising, 2022
Jung-Sook Lee, Hua Chang
exaly

Celebrity Endorsements

JAMA, 2008
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Effects of parasocial interaction, brand credibility and product involvement on celebrity endorsement on microblog

Asia Pacific Journal of Marketing and Logistics, 2021
Wanqi Gong
exaly

Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement

Psychology and Marketing, 2017
Wanqi Gong, Xigen Li
exaly

The effect of celebrity endorsement on destination brand love: A comparison of previous visitors and potential tourists

Journal of Destination Marketing & Management, 2020
Dogan Gursoy, Honggang Xu
exaly

Star power: the evolution of celebrity endorsement research

International Journal of Contemporary Hospitality Management, 2018
Wan Yang
exaly