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Some of the next articles are maybe not open access.

Celebrity endorsement on Twitter

2013
openaire   +1 more source

Who endorses whom? Meanings transfer in celebrity endorsement

2010
Halonen-Knight, E., Hurmerinta, L.
openaire   +1 more source

Celebrity endorsers: a literature review investigating the effects of celebrity endorsement on the image of charities

2010
openaire   +1 more source
purchase intention
12. responsible consumption
endorsement
9. industry and infrastructure
business
advertising
brand image
marketing
1. no poverty
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